A Small-Business Guide to Facebook Advertising (Infographic) Facebook is one of the most effective marketing tools today.

By Rose Leadem •

Opinions expressed by Entrepreneur contributors are their own.

Sean Gallup | Getty Images

As a small business, you don't need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company.

Related: 3 Deadly Sins of Facebook Advertising

One of the biggest opportunities is through social media, specifically Facebook. Ninety-five percent of social media marketers say that Facebook gave them the best return of investment out of all the social platforms. With more than 1.5 billion monthly users, that's not surprising.

Although Facebook advertising is pretty straightforward and easy to use, there are certain things you should know before getting started. Understanding your marketing objective, defining your audience, setting a budget and designing your ad are the simple steps it takes to getting started.

Related: 10 Facts You Didn't Know About Facebook Advertising

Check out Headway Capital's infographic below for a step-by-step manual to effectively market your small business on Facebook.

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Rose Leadem is a freelance writer for Entrepreneur.com. 

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