Get All Access for $5/mo

How to Promote Yourself and Your Content on Social Media Facebook and other social media platforms love video -- here's how to utilize this and maximize your audience.

By Salma Jafri Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Salma Jafri breaks down how to promote yourself on social media. Social media platforms -- Facebook in particular -- love video content, and they're often built to help you make the most of your videos.

So, why are you using the same old tweets or Facebook posts to build your audience? Instead, you should create a short video you can play on multiple platforms that previews your content. Look at Hollywood studios -- they don't just put an ad in a newspaper before a new blockbuster comes out. Instead, they plaster their trailers and promos all over social media to drive up enthusiasm and establish an audience.

And, if Hollywood still feels the need to do this, it only makes sense that you should, too.

Watch the video to learn more.

Watch more YouTube videos from Salma Jafri on her channel.

Related: 6 Tips to Help You Follow Through on Your Goals

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.

Salma Jafri

Content Marketing Consultant, Co-Founder of Moxie Women

Salma Jafri is the host of Content Marketing Tips, a weekly vlog and blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good Ways to Authentically Promote Your Content.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Salma Jafri

Editor's Pick

Starting a Business

How to Connect With Buyers and Get Your Products on Store Shelves, According to the Founder of Daring and Cadence

Ross MacKay, founder and original CEO of the plant-based food company Daring Foods and co-founder of performance beverage brand Cadence, shares the strategies that have landed his products in over 40,000 stores nationwide.

Devices

Maintain Professional Boundaries with a Second Phone Number for $25

Keep your business and personal communications separate with Hushed—and save an extra $5 for a limited time.

Growing a Business

Being a Good Manager Isn't Enough — Here Are 5 Leadership Skills That Will Keep Your Employees Around

The article outlines five key leadership skills — engagement culture, effective staffing strategies, AI utilization, shared team reality, and work-life balance — that can improve team performance and reduce turnover, fostering sustainable growth and innovation.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Starting a Business

'Wait, I Have to Pay to Donate to You?' How Nonprofits Are Flipping the Script With 'For Profit' Strategies to 10X Their Impact

Spiraling donations and outdated dogmas around fundraising and operating costs have left many charities struggling to stay afloat. Some are trying new strategies to make money.