You can be on Entrepreneur’s cover!

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) A new study unlocks the secrets to what's most shared on the popular social network.

By Benjamin Kabin

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

For many, picking the right Instagram filter can be an agonizing task. With so many options, it's tough to discern what's going to look the best and grab the most attention. But now, thanks to extensive data analysis, one company says it has the hard numbers on what makes a photo virally successful -- or not.

Curalate, a Philadelphia-based visual analytics and marketing firm, says it created algorithms to determine how more than 30 factors -- including color, lightness and saturation -- can effect an Instagram post's performance. For its insight, the company says it analyzed more than 8 million images from the mobile photo-sharing platform.

"By making a few small tweaks, brands looking to connect with consumers on visual sites like Instagram can see their engagement skyrocket, resulting in increased customer loyalty and more importantly, sales," Gupta says. "Likes on Instagram, while incredibly valuable, are hard to come by with 65 percent of Instagram images garnering between zero and 10."

Based on Curalate's findings, which are expected to be announced this week, here are some basic tips to help businesses kick their Instagram presence into high-gear. For more, see Curalate's infographic below.

Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.

Click to Enlarge+

Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Benjamin Kabin


Benjamin Kabin is a Brooklyn-based technology journalist who specializes in security, startups, venture capital and social media.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business Solutions

Keep Inspiration in Reach with Nix Color Sensor, Now $60 for One Week Only

Scan any surface and get a detailed report of the color you're looking for.

Business Solutions

Set Your Team up for Success and Let Them Browse the Internet Faster

With ad blocking, Control D is $35 through April 21.


Look Sharp with This Gillette Body Razor Set for $15

This Gillette Body Razor comes with nine refill blade cartridges and is on sale for $14.99 (reg. $24) for a limited time only.

Business Solutions

Grab Microsoft Project Professional 2021 for $20 During This Flash Sale

This small investment is well worth the time it will save your team in organizing and monitoring project work.