Get All Access for $5/mo

New Look: LinkedIn Redesigns iPhone, Android Apps The professional networking giant updated its mobile apps to feature interaction and expand its global reach.

By Jason Fell

LinkedIn

If you're constantly checking or updating your company's LinkedIn page over a mobile phone, the professional networking site has some good news for you today. LinkedIn has redesigned its apps for iPhone and Android phones with the goal of giving them a more engaging stream and more personalization features.

"We want to make it easier for our members to quickly discover and engage with the rich professional insights being shared across LinkedIn to help them make smarter decisions from wherever they may be working," said Tomer Cohen, LinkedIn's mobile product lead, in a blog post announcing the redesign.

Here are the three areas where users should see significant changes:

Related: What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page

1. A more interactive content stream.
With the redesign, LinkedIn says it will surface the most relevant and timely insights into users' streams. Meaning, content streams will feature updates tailored to users' interests and connections, news and original posts from LinkedIn's Influencers such as President Barack Obama and business titan Richard Branson. Liking and commenting features have been built directly into the stream.

2. Updated navigation.
Now, all users have to do is swipe a finger to navigate away from LinkedIn's main homepage. Simply slide the homepage screen to the right to access options such as your private messages, connection invitations, calendars and groups you belong to.

3. More emphasis on international users.
LinkedIn says more than 60 percent of its members are located outside the U.S. In response, the network has expanded its language capabilities, adding Dutch and Norwegian for iPhone, and Turkish, Dutch and Norwegian for Android. This brings the total count to 15 available languages for both apps, LinkedIn says.

Related: The 10 Most Overused Buzzwords on LinkedIn

LinkedIn will also start adding advertisements in the form of sponsored content in the stream of these new smartphone apps, according to TechCrunch.

Beyond its smartphone apps, LinkedIn has made a number of changes in recent weeks. Last week, it spent $90 million to acquire Pulse, a well-regarded news reader with 30 million users. In February, it improved its LinkedIn Jobs service, making it easier for job searchers to find specific positions in specific areas. Last fall, LinkedIn rolled out a major redesign for Company Pages.

LinkedIn's redesigned apps are available for free for iPhone as well as Android-powered smartphones.

Related: 10 Mistakes Your Business Might Be Making on LinkedIn

What do you think of LinkedIn's new smartphone apps? Let us know in the comments below.

Jason Fell

Entrepreneur Staff

Former Managing Editor

Jason Fell is the former managing editor of Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Living

Taylor Swift Has a Lucky Number. And She's Not the Only High Performer Who Leans Into Superstitions to Boost Confidence.

Even megastars like Swift need a little extra something to get them in the right mindset when it is game time.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

SEO Trends You Need to Be Aware of Right Now, According to a Seasoned Pro

Navigate the future of search engine optimization to elevate your online presence and drive meaningful engagement.