Pinterest 101: Marketing Tips From Whole Foods Online marketing expert John Rampton talks about Whole Foods and the lessons business owners can take away from the company's vibrant Pinterest page.

By Jason Fell

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

When it comes to social media, Pinterest is an image-heavy site that many business owners are still trying to figure out. If your product or service isn't inherently visual, should you even bother with being on Pinterest at all?

In his article "Pinterest Marketing Tips: What You Can Learn From 20 Big Brands," online marketing expert and Entrepreneur.com contributor John Rampton examines what a handful of big brands are up to on Pinterest and what you can learn from them and apply to your own marketing.

One big company that's doing an exceptional job on Pinterest is Whole Foods, Rampton says. In this video, he touches on a number of lessons business owners can learn by simply paying attention to Whole Foods' Pinterest page -- everything from the types of images you pin to the very nature of posts you share. (Whole Foods' Pinterest page is doing fine despite how the company's stock price took a beating yesterday.)

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Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

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