This Is the Biggest SEO Trend for 2014 Rand Fishkin, founder of online marketing firm Moz, knows a thing or two about SEO. Here, he explains the most important trend to be aware of this year.

By Jason Fell • May 15, 2014

Share

Opinions expressed by Entrepreneur contributors are their own.

Online marketing is constantly evolving. The same goes for search engine optimization (SEO). As major search engines like Google continue to tweak their algorithms, website publishers need to stay ahead of the curve so their sites don't fall in the search rankings.

So, what's the one big trend website owners need to pay attention to over the next six to 12 months? In this video, Rand Fishkin -- founder of online marketing and SEO firm Moz -- says it's Google's focus on highlighting the "natural" search experience. In other words, the way people naturally search for and interact with content, and then turn to social-media sites and other outlets to share it with others.

"Paying attention to how, when and why content is being amplified on the web can make you smart about SEO," he says.

Related:

Is PPC or SEO Better for Driving Traffic to Your Website?

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

SEO for Business Explained: A Conversation With Rand Fishkin

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Editor's Pick

'I Haven't Ticked All the Boxes Yet.' Hilary Duff Reveals Her Next Venture After More Than 2 Decades in the Spotlight — and the Surprisingly Relatable Key to Her Enduring Success
She Had Side Hustles Flipping Beanie Babies and Christmas Presents. Then the 'Unconventional' Path Led to a Multimillion-Dollar Company of Her Own.
She Wrote An 'Escape Plan' to Quit Her Job and Move to an Island. Now She's There Generating Nearly $300,000 A Year.
These Are the Elite PR Secrets You Must Know to Get Noticed — and Escape Backlash, According to an Expert Who Helps Celebrities Do Just That
She Started a Furniture-Flipping Side Hustle to Pay Off a $10,000 Dental Bill. It Surpassed Her Full-Time Job's Income Within a Year — Earning Up to $37,000 a Month.
6 Surprising Psychological Tricks the Best Advertisements Use

Related Topics

Marketing Online Marketing Trends SEO Google Analytics Keywords

Most Popular

Business News

Bank Accidentally Deposits $86 Million Into Woman's Account, Freezes Her Assets

The incident occurred at the Malaysian bank, Maybank.

Side Hustle

She Started Her Side Hustle to Solve a Serious Problem With Outdoor Furniture. It Blew Past Her Full-Time Job's Income — to $66,000 a Month.

Wendy Wang, owner of F&J outdoors, began crafting covers for patio furniture in 2018.

By Amanda Breen

Business News

Google Accidentally Sent This Man a $250,000 Payment

Security engineer Sam Curry was in for quite the treat when he checked his bank account around a few weeks ago.

Marketing

Why Every Entrepreneur Should Consider Starting a Podcast

This article sheds light on the power of podcasts, particularly for entrepreneurs, outlining steps to launch a successful podcast.

Science & Technology

Balancing AI Innovation with Ethical Oversight

It is clear that regulatory practices are a must — there is no exception.

By Katie Brenneman

Business News

She Lost Her Job as a Disinformation Scholar at Harvard — and Claims Facebook May Have Had Something to Do With It

Dr. Joan Donovan alleges Harvard stopped her research after receiving donations from the Chan Zuckerberg Initiative. Harvard denies the claim.

By Sam Silverman