This Is the Biggest SEO Trend for 2014 Rand Fishkin, founder of online marketing firm Moz, knows a thing or two about SEO. Here, he explains the most important trend to be aware of this year.

By Jason Fell

Opinions expressed by Entrepreneur contributors are their own.

Online marketing is constantly evolving. The same goes for search engine optimization (SEO). As major search engines like Google continue to tweak their algorithms, website publishers need to stay ahead of the curve so their sites don't fall in the search rankings.

So, what's the one big trend website owners need to pay attention to over the next six to 12 months? In this video, Rand Fishkin -- founder of online marketing and SEO firm Moz -- says it's Google's focus on highlighting the "natural" search experience. In other words, the way people naturally search for and interact with content, and then turn to social-media sites and other outlets to share it with others.

"Paying attention to how, when and why content is being amplified on the web can make you smart about SEO," he says.

Related:

Is PPC or SEO Better for Driving Traffic to Your Website?

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

SEO for Business Explained: A Conversation With Rand Fishkin

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

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