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Why TikTok Will Never Die Here's how companies and brands can create viral marketing content on platforms like TikTok.

By David Meltzer

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Thomas Ma, co-founder of Sapphire Apps Media, talks about how working at his mother's nail salon taught him what it means to be an entrepreneur and how today's social media platforms are being leveraged to create impactful content that goes viral.

Ma and The Playbook host David Meltzer share their thoughts on how to identify which trends are the important ones to follow, how brands are using emerging social media platforms like TikTok and why you need to adapt your content for specific platforms and audiences. Ma also provides his best bit of advice for someone who wants to get involved in TikTok but doesn't know how to go about it.

Related: How FanDuel Has Evolved in the Wake of Legalized Sports Betting

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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