YouTube Plans to Compete With Spotify YouTube's plans for its new music service, Twitter business strategies, the reason why blogs beat social networks among consumers and more social-media news.

By Brian Patrick Eha

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

This week's need-to-know social-media news.

YouTube, already one of the world's biggest platforms for streaming music, plans to launch a subscription service in competition with Spotify, Pandora and other digital music platforms. The new service will reportedly complement Google Play, Google's music platform for Android. While people will be able to use the services for free, paying for a subscription will provide additional features -- perhaps ad-free listening.

Rather than kicking against the pricks, as it did in the early days of digital music sharing, the record industry seems to be on board. The Warner Music Group is reportedly partnering with Google on the new services. This forward-thinking approach may signal a brighter future for the music industry, which just reported its first year-on-year sales increase in 13 years, Fortune reports. -- Fortune

Among consumers, blogs beat social networks.
Everyone knows by now that social media should be an integral part of any marketing push, but less commonly talked about is the power that bloggers wield among the buying public. Among digital resources that influence purchasing decisions, blogs outrank both Facebook and Twitter, according to Technorati's 2013 Digital Influence Report. Given this fact, cozying up to a few bloggers could pay dividends for your brand. -- Social Media Examiner

Twitter has improved its mobile experience.
If you manage your company's Twitter account while on the go, you may be glad to hear that Twitter has updated its mobile search. Top tweets will now be more prominent in search results, and autocomplete will offer more (and more relevant) suggestions. What's more, Twitter has improved its in-app web browser -- now you can retweet and favorite a tweet while reading the article it links to. -- Search Engine Land

Most of Pinterest's top 100 most influential users live in cities.
In the United States, the majority of Pinterest users live in suburban and rural areas rather than major cities, according to a study by the Pew Center on Internet and American Life. But the most influential "pinners," live in major cities where trends are set. So while you want Middle America to pin your stuff, getting an influencer in a place like New York City or Los Angeles to do so would be even better. -- SocialTimes

Majority opinion on Twitter does not reflect public opinion.
If you find yourself disagreeing with the majority opinion of people on Twitter following a major event, like President Obama's inaugural address or the Oscars, you're not alone. The Pew Research Center found large differences between public sentiment as expressed in polls and as expressed in Twitter data for eight of the most significant events of the past year. So while it's still important to get your brand noticed and loved on Twitter, it isn't the, end-all be-all of consumer sentiment. -- Mashable

Brian Patrick Eha is a freelance journalist and former assistant editor at He is writing a book about the global phenomenon of Bitcoin for Portfolio, an imprint of Penguin Random House. It will be published in 2015.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business Solutions

Stay Organized with This Task Management Tool, on Sale for $30

A Study Planr Pro subscription is just $30 for life.

Thought Leaders

10 Simple, Productive Activities You Can Do When You Aren't Motivated to Work

Quick note: This article is birthed out of the urge to do something productive when I am not in a working mood. It can also inspire you on simple yet productive things to do when you're not motivated to work.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Data & Recovery

Get 2TB of Cloud Storage with PhotoSphere for Just $280 for a Limited Time

Easily store and access photos, videos, and other files spread across your work devices.

Business News

Here Are 3 Strategies Startup Founders Can Use to Approach High-Impact Disputes

The $7 billion "buy now, pay later" startup Klarna recently faced a public board spat. Here are three strategies to approach conflict within a business.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.