Get All Access for $5/mo

'Do You Like the Taste of Making Money?' Investors Weigh In on Crazy New Food Biz Pitches. On the food-focused season 11 premiere of 'Entrepreneur Elevator Pitch,' contestants serve up new business opportunities to our board of investors. Will they dig in?

By Dan Bova Edited by Jessica Thomas

Key Takeaways

  • A great pitch explains what you are doing and why you are doing it.
  • Explain who your customer is and what your sales traction is to date.
  • Investors want entrepreneurs who are all-in on their business.

Welcome back to the elevator. Going up!

Entrepreneur Elevator Pitch returns for its 11th season, and we're challenging the best of the best startup founders to bring their A-game to our board of investors, who are hungry to sink their teeth into the next big thing.

As long-time viewers know, this is how the show works: Contestants step inside our elevator and have just 60 seconds to pitch their company to a camera. Our investors are from the boardroom, and if they like what they hear, the elevator doors open. The entrepreneur then steps inside a pressure cooker for an intense negotiation that (fingers crossed!) ends with a life-changing investment. If the investors don't like what they hear? The elevator goes back to the ground floor, and the entrepreneurs leave empty-handed. The only thing higher than our penthouse boardroom is the stakes!

In this kickoff episode, three food entrepreneurs try to tempt investors with tasty deals. Will the board bite or do a spit-take? There's only one way to find out — press play and let the games begin!

Binge the last season of Elevator Pitch here

Season 11, Episode 1 Board of Investors

  • Marc Randolph, co-founder and first CEO of Netflix, master of scaling
  • Kim Perell, CEO of, serial entrepreneur and investor
  • Dhani Jones, Former NFL player and serial entrepreneur

Season 11, Episode 1 Entrepreneurs

  • Marilyn Yang of Popadelics, ultra-crunchy mushroom chips
  • Emanuel Storch and Mike Pease of Blackbird Foods, an artisanal producer of plant-based pizza, seitan and wings
  • Amin Bahari of Elite Sweets, the Better-For-You Donuts™ with 8g protein, 3 net carbs and no gluten

How to watch

Season 11 of Entrepreneur Elevator Pitch is presented by Amazon Business. New episodes stream on Wednesdays on and EntrepreneurTV. Follow Entrepreneur Elevator Pitch on Facebook, YouTube and IGTV.

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Elevator Pitch

Watch the Pitch That Landed $10K in 60 Seconds

'Do You Like the Taste of Making Money?' Investors Weigh In on Crazy New Food Biz Pitches.

Who Wins Big on the High-Stakes Season Finale of 'Elevator Pitch'?

What Should You Value More — An Investor's Money or Their Experience?

Editor's Pick

Side Hustle

This 26-Year-Old's Side Hustle That 'Anybody Can Do' Grew to Earn $170,000 a Month. Here's What Happened When I Tested It.

Stephen Alvarez was working at a dental supply company and following his passion for cars on the side — then an Instagram ad changed everything.

Business News

Starbucks Is Giving Away a Free Gift Today

Starbucks is giving customers in search of a cool treat a little something extra for one day only.


Gen Z Employees Lack Enthusiasm About Work. Here's Why — Plus 3 Ways to Start Motivating Them.

Many leaders are still viewing the workplace like a photographer with only one lens, but younger generations grew up with an entirely different worldview.

Business News

CEO of Tesla Rival Drops Salary to $1 to Cover Bankruptcy Costs

Henrik Fisker and his wife will both take a hit to their paychecks.


Don't Let These 3 Common Obstacles Get in Your Way — Here's How to Turn Them Into Building Blocks for Success

We all have limitations we bring to the table — but these three business challenges are ones almost everyone is bound to face. Here's how you can ensure you have the right tools in your tool belt to overcome those challenges with ease.

Business News

'I Could Not Believe My Eyes': 75-Year-Old Woman Battling Cancer Wins $5 Million Scratch-Off Game

How a frustrating day at the airport led to a windfall for a great-grandmother in Pennsylvania.