Join our Waitlist for Expert Advice!

Entrepreneur Elevator Pitch Season 2 Ep. 1: Breaking the Cardinal Rule of Pitching Entrepreneur's pitch show is back. Watch to see who makes it into the board room and who is sent home.

By Lydia Belanger

Opinions expressed by Entrepreneur contributors are their own.

The first 60 seconds of a business pitch can change a founder's life and propel a business to new heights. Or they can lead to disappointment and lessons learned. On our streaming show Entrepreneur Elevator Pitch, founders step into the Entrepreneur Elevator and have just one minute to present an idea, product or business to a panel of experienced investors. If the judges like what they hear, they open the elevator doors and invite the entrepreneur into the boardroom for negotiations. If not, it's back to the ground floor.

Related: Catch Up on Season 1 of Entrepreneur Elevator Pitch

In this first episode of season two, contestants are focused on protecting consumers from pain and illness with a variety of tools, contraptions and formulas. Then there's a mystery product: After the entrepreneur's 60 seconds are up, Entrepreneur Elevator Pitch judge and Sprint Business Solutions exec Kimberly Green-Kerr flatly remarks, "We don't know what it is and we don't know what he wants," a major faux pas that leaves the panel's hands tied.

After some rapid negotiations, which entrepreneurs will the investors make a deal with, and who will they send packing with encouragement to crowdfund? Watch the episode above, or on Facebook or YouTube, to find out. If you like what you see, you at home can back your favorite products via crowdfunding to help the contestants bring the next billion-dollar idea to life.

Entrepreneur Elevator Pitch in partnership with Sports 1 Marketing streams Wednesdays on entrepreneur.com. Follow Entrepreneur Elevator Pitch on Facebook.

Lydia Belanger is a former associate editor at Entrepreneur. Follow her on Twitter: @LydiaBelanger.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Elevator Pitch

Did This Entrepreneur Find the Holy Grail for Burning Fat? Find Out What the 'Elevator Pitch' Judges Think.

How Is a Hologram Zoo Worth $120 Million? Find Out on the Season Premiere of 'Elevator Pitch.'

This Is the Tell-Tale Sign That Your Business Idea Is a Winner, According to Investors

Here's the One Word That Makes Investors Want to Hear More About Your Business

Business News

You Have One Month Left to Buy a House, According to Barbara Corcoran. Here's Why.

"If you are planning on waiting a year and seeing where interest rates go, you are out of your mind," Corcoran said.

Business News

Meta Fires Employee Making $400,000 Per Year Over a $25 Meal Voucher Issue

Other staff members were fired for the same reason, per a new report.

Franchise

The McRib Is Back, But Only at Select McDonald's — Here's Where to Find It

This scarcity is nothing new. In 2022, McDonald's announced a "Farewell Tour" for the McRib, suggesting that it might be the last time customers could get their hands on it.

Business News

These 3 Side Hustles Make the Most Money While Working Fewer Hours, According to a New Survey

The survey also found that having a side hustle doubled as a path to becoming more employable.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Thought Leaders

These 3 Trends Will Change What It Means to Be an Entrepreneur in 2025

Here are three entrepreneurship trends from the new Global Entrepreneurship Monitor report that are changing the landscape for the future.