How This Ice Cream Brand Built a Brand by Building Community Founder of Jeni's Splendid Ice Creams sits does with Entrepreneur Network partner Jen Hacker to talk about how she built her brand.
By Jen A. Miller Edited by Dan Bova
Opinions expressed by Entrepreneur contributors are their own.
Jeni Britton Bauer founded Jeni's Splendid Ice Creams in 2002. She wanted to do things different. Jeni's uses whole ingredients and dairy from grass-pastured cows coupled with inspired flavors. Britton Bauer and her team are devoted to making better ice creams and bringing people together.
Watch more videos from the folks at Toast Meets Jam on their YouTube channel here.
Related: Putting Your Brand First and Products Second
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