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Strategies for Using Relevant Content to Scale Your Brand Plus, this branding expert explains how entrepreneurs can use content creation to foster growth.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Henry Kaminski Jr. and The Playbook host David Meltzer chat about a range of topics including how a paywall impacts your viewership, the importance of assembling a supportive team around you and how ego can get in your way when building a personal brand. The pair also discuss what makes a story "binge-able" or relevant to your audience.

Related: How This Doctor Expanded His Career Beyond Medicine and Into Entrepreneurship
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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