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When Being Stubborn Pays Off for Early-Stage Startups This entrepreneur knew when to keep going, and he credits his success to that stubborness.

By MaRS Discovery District

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Mars Discovery District talks with the Carlo Perez, the CEO of Swift Medical, a health startup that assists doctors in analyzing different wounds. The startup began its journey with its innovative imaging technlogy, which it hoped to apply to tracking a transformation over time. The company tried out multiple business applications, including tracking crop patterns and aging paintings. Instead, a chance encounter noticing a doctor measuring a wound gave way to the birth of Swift Medical.

In finding the right application for his team's technology, Perez credits his natural tendencies to stick to his guns and be a bit stubborn as key ingredients to the startup's success.

Click play to hear more.

Related: No College Degree? No Problem, Says This HR Specialist.

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MaRS Discovery District is the world’s largest urban innovation hub. Located in the heart of Toronto, MaRS supports impact-driven startups tackling key societal challenges in the health, cleantech, fintech and enterprise sectors.

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