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B2B

How to Avoid a 'Snoozefest' and Instead Execute a Well-Regarded B2B Event
Business Events

How to Avoid a 'Snoozefest' and Instead Execute a Well-Regarded B2B Event

Remember the tale about the strait-laced conference attendees forced to suffer through line dancing and mechanical bull-riding?
Richard Burns | 6 min read
How a Million-Dollar Deal Helped These Coffee Entrepreneur Brothers Partner With Walmart

How a Million-Dollar Deal Helped These Coffee Entrepreneur Brothers Partner With Walmart

The Barrow brothers, owners of Denver-based Boyer's Coffee, recently launched an exclusive line for the retail giant.
Stephen J. Bronner | 3 min read
These Hemp Entrepreneurs Are Disrupting the Hospitality Industry

These Hemp Entrepreneurs Are Disrupting the Hospitality Industry

Hemp fabrics are sustainable, luxurious and increasingly popular in the hospitality industry.
Cynthia Salarizadeh | 6 min read
The 5 Biggest Opportunities for B2B Sales Growth in 2019

The 5 Biggest Opportunities for B2B Sales Growth in 2019

Data-backed strategies are likely to have the greatest impact on your success.
Mike Schultz | 6 min read
This Shocking Mutual Fund Secret Increased My Sales. Here's How.

This Shocking Mutual Fund Secret Increased My Sales. Here's How.

If you're basing your sales strategies on this principle, you might not get the desired results.
Kwesi Sakyi-Gyinae | 5 min read

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Want Startup Success? Keep It Simple, Stupid!
Starting a Business

Want Startup Success? Keep It Simple, Stupid!

Don't try to be all things to all people--focus on that one thing your business can be doing that is better than everyone else.
George Deeb | 5 min read
How This Food Startup Built Its Business by Avoiding Retail
Food Businesses

How This Food Startup Built Its Business by Avoiding Retail

Dream Pops customizes popsicles for big clients, including Beats by Dre and Starbucks, and pockets up to $50,000 an event.
Stephen J. Bronner | 2 min read
Research Says This Type of Video Closes More B2B Sales
Video Marketing

Research Says This Type of Video Closes More B2B Sales

Here's how getting creative with your approach to case studies can cut out the high-pressure sell.
James G. Brooks | 5 min read
Your B2B Customers Deserve Engaging Content, Too! So, Why Not Give It to Them?
Communications

Your B2B Customers Deserve Engaging Content, Too! So, Why Not Give It to Them?

It's important to never lose sight of the fact that the businesses you serve are made up of people. And people can get bored.
Robert C. Johnson | 6 min read
5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows
Trade Shows

5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows

Trade shows are an important component of B2B marketing because they fit almost every budget.
George Deeb | 5 min read
It's OK Entrepreneurs Still Pay by Check but They Need to Stop Mailing Them
National Small Business Week

It's OK Entrepreneurs Still Pay by Check but They Need to Stop Mailing Them

Checks remain the main way one business pays another. Echecks are the logical way to make a workable system work better.
Vijay Balakrishnan | 4 min read
4 Hacks You Need to Know to Amplify Your B2B Sales
B2B

4 Hacks You Need to Know to Amplify Your B2B Sales

For instance, do you know the difference between upselling and cross-selling?
Pius Boachie | 6 min read
4 B2B Marketing Trends You Can't Afford to Miss in 2018
Marketing

4 B2B Marketing Trends You Can't Afford to Miss in 2018

Lack of strategy is the primary reasons why content initiatives fail.
Syed Balkhi | 4 min read
The Unsexy Business That Amazon Wants to Conquer Next But Probably Can't
Amazon

The Unsexy Business That Amazon Wants to Conquer Next But Probably Can't

Amazon is a behemoth but Amazon Business is unlikely to ever dominate business-to-business commerce.
Evan Klein | 4 min read
10 Unexpected Lead Sources for B2B Marketers
Marketing

10 Unexpected Lead Sources for B2B Marketers

Adding a live chat feature to your website increases sales tremendously.
Aaron Agius | 5 min read