Branding

Starting a Business

5 Branding Myths Debunked

Don't get tripped up by these common misconceptions.
Starting a Business

Look Like a Multimillion Dollar Brand

Five ways to look like you make a lot of money without spending a lot.
Starting a Business

Chief Adrenaline Officers

For these action sports entrepreneurs, the term 'daily grind' has a whole new meaning.
Marketing

Boost Your Brand

How to find the perfect pitch person to get your message out
Marketing

5 Brand-Busting Mistakes to Avoid

Engaging in any one of these could sabotage your brand.
Marketing

Hold the Line on Price

If you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.

7 Steps to the Perfect Marketing Plan

Think about who you are, who needs what you do and how to get their attention.

Take Your Tag Line from Drab to Fab

You wouldn't just blow up the whole brand and start over. But with the tag line you can.

Success Must be Measured

4 key metrics can help you determine if your brand-building is working.

Five Great--and Necessary--Marketing Makeovers

From logos to retail locations, these businesses upped their image from so-so to stunning.

Do Marketing Counterstrikes Work?

It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.
Starting a Business

2009: The Year of One-to-One Marketing

Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
Marketing

Marketing That Takes Flight

Steve Astephen's turning cult heroes into household names--and his philosophy can work for you, too.
Marketing

Brand Makeovers: 3 Lessons in Reinvention

Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
Marketing

Marketing to the 7 Deadly Sins

When it comes to recession-proof businesses, vice is nice.