Branding

Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following
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Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following

The fashion entrepreneur has learned a lot about how brands can build their social media presence.
Laura Entis
5 Ways Entrepreneurs Can Gain a Competitive Advantage
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5 Ways Entrepreneurs Can Gain a Competitive Advantage

If you want to build a company that no longer needs to go head to head with others, you need to build leverage.
Peter Voogd
American Eagle, Aeropostale Abandon Logos as They Look for Edge
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American Eagle, Aeropostale Abandon Logos as They Look for Edge

The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
8 Ways to Establish Your Business Credibility
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8 Ways to Establish Your Business Credibility

While there are many traits attributed to successful entrepreneurs, credibility is the one that stands out above the rest.
Peter Gasca
You're Rebranding. Should You Change Your Company Culture?
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You're Rebranding. Should You Change Your Company Culture?

Rebranding presents a unique opportunity to examine a company's cultural climate in light of its goals.
Greg Mason
Why You Should Polarize Your Client Base Just Like an Online Dating Site
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Why You Should Polarize Your Client Base Just Like an Online Dating Site

Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
John Brubaker
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
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The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Kevan Lee
How to Write a Book While Running Your Startup
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How to Write a Book While Running Your Startup

Writing a book while running a company is exhausting. But if done correctly, it can help build both your personal and business brand.
Adina Grigore
Bad Winter? Cheer Up. A Tough Climate Could Make for Great Business.
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Bad Winter? Cheer Up. A Tough Climate Could Make for Great Business.

Harsh weather can be a drag, but it can also help you shape your company's brand. Bundle up and see the benefits rather than just barriers.
Janelle Blasdel
Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner
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Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner

The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.
Greg Monaco
The Importance of Saying 'No' to Distractions Masquerading as Opportunities
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The Importance of Saying 'No' to Distractions Masquerading as Opportunities

Sometimes what looks like the next big thing is just blocking you from what will take your company to the next level.
Zubin Mowlavi
Your Personal Brand Needs a Growth Strategy
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Your Personal Brand Needs a Growth Strategy

We are in the digital age and there is little room to be silent about who we are and the businesses we are involved in.
Cynthia Johnson
The 10 Most Talked-About Super Bowl Commercials of 2015
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The 10 Most Talked-About Super Bowl Commercials of 2015

Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Nina Zipkin
Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts
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Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts

Celebrity endorsements work when stars behave. Not when they go off the rails on the crazy train. Now AIG wants to come to the rescue with a way for businesses that dance with the stars to cover their butts.
Kim Lachance Shandrow

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”