Branding

The Unglamorous Truth About My First Year of Business
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The Unglamorous Truth About My First Year of Business

Sometimes you're better off not knowing what you're getting into.
Sarah Vermunt
How to Brand and Advertise Your Craft Beverage Startup
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How to Brand and Advertise Your Craft Beverage Startup

Set yourself apart from the craft crowd by determining exactly who you are and how you'll market your business.
Forecasting Business Success Through the Lens of the Product and the Brand
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Forecasting Business Success Through the Lens of the Product and the Brand

While you can't predict the future, you should be sure you're including all the factors that will affect your company.
Jim Joseph
Is Your Personal Brand Losing You Business?
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Is Your Personal Brand Losing You Business?

Have you built your personal website yet? If no, why not?
Patrick Ambron
How to Separate Yourself From the Competition
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How to Separate Yourself From the Competition

In a competitive marketplace where it seems everything's been done, it can sometimes be hard to articulate your specific value.
Dorie Clark
Why This YouTube Star Spends 2 Hours Daily Reading Audience Comments
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Why This YouTube Star Spends 2 Hours Daily Reading Audience Comments

Cassey Ho of Blogilates explains how to develop a relationship with your followers.
Linda Lacina
Move Your Business Forward By Drawing a Perceptual Map
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Move Your Business Forward By Drawing a Perceptual Map

It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.
Jim Joseph
What Matters More, the Quality or Size of Your Social Media Audience?
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What Matters More, the Quality or Size of Your Social Media Audience?

Should brands seek to bring on as many followers on as many platforms as possible?
Deborah Mitchell
A Proud Patriot's Lessons for Operating in Your Sweet Spot
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A Proud Patriot's Lessons for Operating in Your Sweet Spot

Build up your legacy with this advice from the musician behind "God Bless the USA."
John Brubaker
A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
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A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand

Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
Jim Joseph
Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants
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Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants

Matthew Corrin believes opening Freshii locations in McDonald's would be win-win for everyone involved -- and he says that franchisees agree with him.
Kate Taylor
5 Conferences About the Nitty-Gritty of Succeeding as an Entrepreneur
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5 Conferences About the Nitty-Gritty of Succeeding as an Entrepreneur

It's only worth the investment in time and money to attend a conference if you go home with new tools for building your brand.
Kimanzi Constable
5 Steps to Becoming a Recognized Leader in Your Field
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5 Steps to Becoming a Recognized Leader in Your Field

By showcasing your position as an authority in your field, you will yield yourself more customers and thus more sales.
Brian Ainsley Horn

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”