Branding

Global Citizens Will Expand Your Company's Reach -- and Reputation
Global Business

Global Citizens Will Expand Your Company's Reach -- and Reputation

Even your own next-door neighbors may take offense to your branding. So, bring hire globally to bring a global perspective. Here's how.
Elliot Tomaeno
How Attorneys Can Brand Themselves Through Media Outreach
Online Marketing

How Attorneys Can Brand Themselves Through Media Outreach

Make yourself the public expert. Don't let others define who you are.
Mike Wood
3 Shifts to Make Your Brand Effective
Branding

3 Shifts to Make Your Brand Effective

Here's what you have to understand about the new branding (and marketing) mindset if you want to make an impact today.
Karen Tiber Leland
How to Become an Industry Influencer in 5 Easy Steps
Personal Branding

How to Become an Industry Influencer in 5 Easy Steps

This entrepreneur interviewed more than 100 industry influencers. Here's what he learned.
Lee Frederiksen
Branding in Baghdad: How to Market Even in a Post-Conflict Zone
International Business

Branding in Baghdad: How to Market Even in a Post-Conflict Zone

Want to gain entry to a ravaged place like Iraq? Don't put up another billboard. Make the world a better place, instead.
Jasmine Montgomery
3 Ways to Create a Brand Statement That Sticks
Branding

3 Ways to Create a Brand Statement That Sticks

A brand statement clarifies what exactly a company does.
Lesya Liu
7 Simple Mistakes to Avoid in Content Marketing
Content Marketing

7 Simple Mistakes to Avoid in Content Marketing

Creating informative, helpful content for marketing purposes is easier said than done. There are a few common mistakes that most beginners make that you can avoid.
Choosing the Media and Strategies That Best Fit Your Brand
Marketing Strategies

Choosing the Media and Strategies That Best Fit Your Brand

It's important to understand what strategies are available to you to spread the word about who you are and what you do.
Karen Tiber Leland
The Right Way to Start Branding Yourself Right Out of College
Personal Branding

The Right Way to Start Branding Yourself Right Out of College

Jobs come and go. But your personal brand stays. Consider your brand your life raft for when life's seas turn rough.
Han-Gwon Lung
Authenticity -- What It Is, What It Isn't and How to Get It.
Authenticity

Authenticity -- What It Is, What It Isn't and How to Get It.

There are a few ways to get it right and a million ways to get it wrong.
Ryan Vanni
Learn How to Build a Business or Brand That Grows Without You
Growth Strategies

Learn How to Build a Business or Brand That Grows Without You

Master the keys to becoming an unshackled owner who can spend time away from the day-to-day tasks to grow your company.
Karen Tiber Leland
5 Signs It's Time to Rebrand Your Company
Branding

5 Signs It's Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.
Andre Bourque
How To Think Like a Brand
Personal Branding

How To Think Like a Brand

Your brand must be active. All of the elements within are actions that keep your brand alive.
Why Slashing Prices Also Cuts Up Your Brand
Setting prices

Why Slashing Prices Also Cuts Up Your Brand

Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Erik Huberman

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”