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Branding

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People Judge Your Brand Before They Even Know What You Sell

Which ice cream flavor is smoother and creamier, Frosh or Frish?
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New Balance Suffers a Brand Mangling 'Whitewashing'

Overnight, the shoemaker fell from champion of American manufacturing to a pariah brand endorsed by white supremacists.
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5 Steps to Creating a Loyalty Building Strategy for Your Business

Building loyalty takes lots of time and patience, but these tips could help streamline the process.
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5 Lessons You Can Learn From the Viral Success of Dollar Beard Club

The company has a signature style of coarse humor and satirical tone that has resonated with its customer base.
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The Importance of Listening Is the Lesson to Be Learned From This Election

Listening is perhaps the best marketing plan you could do right now for your brand.
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Lyft Replaces Glowstache With Amp Dashboard Light

The ridesharing service is shaving off its iconic pink mustache.
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How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him

Specialization is better than generalization, Trump teaches us. That's why white working-class men loved him.
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10 Secrets to Master Your Personal Brand

Honing your brand is about taking control of your image and fine-tuning it to reflect who you are.
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Why Are Republicans Frequent Flyers and Democrats Shop for Fun?

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
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How Reality Star Bethenny Frankel Achieved Brand Success

The former star of 'The Real Housewives of New York City' slowly built up a name that she now uses for many products.
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How to Make 'Boring' Industries Exciting Online

Are you in a boring industry? Doesn't matter. Generating awareness online can work for any industry.
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The Mistakes Nintendo Made With Wii U and What You Can Learn From Them

The launch of the console seemed doomed from the start. Here's where the company went wrong.
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Top Signs Your Brand Strategy Is Losing Focus

How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs.
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Why Your Brand Should Establish a Meaningful Social Purpose

Aligning your social purpose with the identity of your brand will give it vital credibility.
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5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.