Branding - Page: 112

Crafting a Memorable Logo

Our branding expert shares five reasons why your business needs a logo your customers won't forget.

John Williams

· 4 min read

Creating a Brand for a One-Man Show

Whether you're selling your expertise or the face behind a product, your image directly affects your customers. Here's how to create a brand when the brand is you.

Paige Arnof-Fenn

· 4 min read

3 Steps to Branding Your Website

Keep customers coming back for more with these tips for making a good impression with your site.

John Williams

· 4 min read

Crafting Your 15-Second Elevator Speech

Try these tips for developing a short, creative description of your business that's sure to attract the attention of potential customers.

Phil Davis

· 4 min read

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.

John Williams

· 4 min read

Dare to Be Different

Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.

Kim T. Gordon

· 4 min read

How to Write Ads That Build Brands

Keep these five tips in mind when developing a campaign to cement your brand image.

Roy H. Williams

· 5 min read

Over-Promise Your Way to the Top

How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how.

· 5 min read

Is Your Personality Overpowering Your Brand?

Use these seven guidelines to determine if your personal preferences are getting in the way of a successful brand.

John Williams

· 4 min read

Branding Made Simple

4 important tips for creating a successful brand image

Kim T. Gordon

· 4 min read

Battle of the Brand

Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself.

Chris Penttila

· 12 min read

¿Se Habla Español?

If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.

Kim T. Gordon

· 3 min read