Branding

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8 Things McDonald's Can Teach You About Business Success

One could argue that McDonald's has created one of the greatest business models to follow.
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7 Inconvenient Truths About Content Marketing

The competition is enormous -- and so is the level of noise you have to get over just to be seen and heard by potential customers.
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In Branding, Nothing Is Neutral. Use These 3 Tactics to Shape Your Brand Image.

Bobby Donohue of Fuelblue TV discusses the branding mindset entrepreneurs need for success.
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How to Woo a Corporate Partner in 6 Simple Steps

Remember that these 'marriages' may be easier said than done. Here are ways to make your potential partner fall in love with your startup.
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Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'

Eight years after launching, the online healthcare marketplace unveils its first top-to-bottom rebrand.
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Are People Proud to Be Associated With Your Brand?

Author Mike Loomis examines the importance of a brand's "proudness factor" in this YouTube video.
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4 Ways Your Startup Can Make a Lasting Impression

It's imperative to make a good first impression but, surprisingly, it's not all that hard to do.
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10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
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The Best and Worst Ads of Super Bowl 50

Peyton Manning who? For us, the big game was all about the commercials. Which ones were a touchdown and which ones fell flat?
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Your Recipe for Entrepreneurial Success: Creativity, Beliefs and Purpose

Artists Taylor Hanson and Kevin McCoy talk about artistry and entrepreneurship.
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Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.

Laura Ries is looking to take your questions on branding, positioning, design and marketing.
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4 Content Marketing Tips to Boost Your Personal Brand

Here are a few simple techniques to use content marketing to boost your personal brand and extend your reach and visibility in the global online space.
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4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
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4 Tactics for Making Your New Business Seem More Established

If your business is just getting off the ground, it doesn't have to appear that way.
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