Branding

Failure Is Not An Option, Or Is It? The One True Way To Achieve Success
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Failure Is Not An Option, Or Is It? The One True Way To Achieve Success

When starting your business, you can't even consider failure to be an option. But with 95 percent of businesses failing in their first five years, what are you going to do to make it work?
Leonard Kim
The Important Reason This Founder Keeps a Jar of Teriyaki Pepper Spread in His Office
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The Important Reason This Founder Keeps a Jar of Teriyaki Pepper Spread in His Office

Daniel Lubetzky, the creator of KIND bars, learned a tough lesson about product expansion that he vows never to repeat.
Catherine Clifford
6 Ways to Stand Out in a World That Won't Shut Up
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6 Ways to Stand Out in a World That Won't Shut Up

There are super creative tactics some entrepreneurs use to get their brands and companies ahead.
Andrew Medal
Essie Nail Polish Founder: 'Your Brand Is the Most Important Thing'
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Essie Nail Polish Founder: 'Your Brand Is the Most Important Thing'

Essie Weingarten says you have to evolve and grow with your brand.
Nina Zipkin
Bud Light Introduces New Label, But How Effective Can It Actually Be?
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Bud Light Introduces New Label, But How Effective Can It Actually Be?

Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.
Catherine Clifford
Successful Fitness Entrepreneur Shares Her 5 Secrets for Achieving Massive Success
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Successful Fitness Entrepreneur Shares Her 5 Secrets for Achieving Massive Success

Chalene Johnson has sold more than 10 million fitness DVDs, holds a Guinness Book of World Records and her business got acquired by a major brand. Here she shares her secrets.
Kelsey Humphreys
5 Steps to Becoming the 'Face' of Your Company
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5 Steps to Becoming the 'Face' of Your Company

Just the presence of a human face on your web site can increase conversion rates. So put yours out there.
Jayson DeMers
What the Color of Your Logo Says About Your Company (Infographic)
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What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Catherine Clifford
New Star Wars Film Is a Marketing Force Brands Should Study
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New Star Wars Film Is a Marketing Force Brands Should Study

'The Force Awakens' is predicted to break box-office records, thanks in part to numerous brand partnerships.
Stephen J. Bronner
To Build an International Brand, Says Will.i.am, Focus on What's Universal
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To Build an International Brand, Says Will.i.am, Focus on What's Universal

'In Japan, it's arigato and in Brazil its obrigado -- I'm like, 'Dang!'' says the famed musician and entrepreneur.
Geoff Weiss
5 Ways to Make Your Employees Your Greatest Brand Advocates
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5 Ways to Make Your Employees Your Greatest Brand Advocates

An employee-advocacy program can be a powerful thing.
Heather R. Huhman
Founder of Essie Nail Polish Says Drive, Commitment and Passion Are the Secrets to Building a Successful Company
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Founder of Essie Nail Polish Says Drive, Commitment and Passion Are the Secrets to Building a Successful Company

Essie Weingarten says you have to live and breathe your brand and company mission.
Nina Zipkin
6 Tips for How to Build Your Startup's Brand From Scratch
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6 Tips for How to Build Your Startup's Brand From Scratch

How does your brand talk? Dress? Make its choices of movies and food? No, these are not crazy questions.
Jayson DeMers
Instagram Is Crushing Twitter and Facebook on Brand Engagement
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Instagram Is Crushing Twitter and Facebook on Brand Engagement

A new report examines user interaction across the most popular social media channels.
Catherine Clifford

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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