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Branding

Personal Branding

3 Crazy-Simple Ways to Make Your Personal Brand Stand Out

Making a name, and an image, for yourself isn't all that hard. Focus on a few key areas to create a personal brand that stands out -- in a good way -- from all the others.
Rebranding

How to Rebrand With Customer Perceptions in Mind

When a company's aspirational self-perception misaligns with the market's, rebranding rarely lands as intended. That can be flat-out embarrassing.
Personal Branding

9 Reasons Why Your Personal Brand Isn't Resonating

Want to boost your personal brand this summer? Follow these tips.
Branding

How to Find Your Unique Branding Proposition

Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.
Branding

Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?

The music streaming platform may be counting on nostalgia to help make an impact in a crowded field.
Branding

The 6 Biggest Branding Errors Most Startups Make

Your brand is the sum of everything you do. You owe it to yourself to invest the time and money needed to lay the right foundation for your business brand.
Franchises

How These Franchises are Getting a Second Chance

Customers loved these franchises once before. New owners are betting they will again.
Success Strategies

Startups: Here's How You Craft Your Own Definition of Success

Business owners measure success in many different ways. Use these three tips to help benchmark what success looks like for you.
Entrepreneur Network

What's in a Name? In Branding, Pretty Much Everything.

Entrepreneur Network partner Salma Jafri explains how naming your ideas can help them stand out in a crowded market.
Company Culture

Why Bumble's Anti-Bullying Open Letter to a Male User Is Totally on Brand

The feminist dating app's opposition to traditional gender roles goes beyond who makes the first move.
Personal Branding

All About Anchor Statements: What They Are, Why You Need One, How to Write One

Sometimes referred to as an elevator pitch, an anchor statement is your brand's bottom line.
Branding

Tattooing Your Logo: When Branding Becomes Literal

Permanently inking your brand's logo tangibly manifests the aphorism "skin in the game."
Personal Branding

The #1 Secret to Building Your Perfect Personal Brand

I'm going to let you in on an insider secret. Brand building is actually a misnomer.
Project Grow

Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer

Take it from the Champ: "If they can make penicillin out of moldy bread, they can sure make something out of you."
Branding

6 Tips for Good Brand Hygiene

Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.