Branding

What Small Businesses Can Learn From Shake Shack About Branding
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What Small Businesses Can Learn From Shake Shack About Branding

The popular burger chain has been 'very clear' about what it stands for, says branding expert Denise Lee Yohn.
Geoff Weiss
7 Guiding Principles for Branding Your Company With Content
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7 Guiding Principles for Branding Your Company With Content

Content done well can transcend the normal trappings of branding to develop something more like an authentic company personality.
John Rampton
Being All Things to All People Is a Marketing Dead End
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Being All Things to All People Is a Marketing Dead End

There are universal problems but customers are skeptical when you promise a universal solution.
Dixie Gillaspie
Growing a Powerful Brand With Heart
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Growing a Powerful Brand With Heart

The two moms behind Simple Green Smoothies open up about how to create a brand around what you love.
Lewis Howes
Do You Have What It Takes to Be an Entrepreneur?
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Do You Have What It Takes to Be an Entrepreneur?

Jordan Zimmerman, founder of Zimmerman Advertising, explains what aspiring entrepreneurs need to do before they make the jump.
Tracy Byrnes
The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands
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The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands

The founders of clothing retailer Ash & Anvil are helping shorter men stand a little taller by filling a niche larger companies have consciously ignored.
Andrew Yang
4 Ways Chipotle's Burrito Card Proves the Power of Exclusivity in Brand Promotion
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4 Ways Chipotle's Burrito Card Proves the Power of Exclusivity in Brand Promotion

Ever heard of this elusive burrito card? Didn't think so. Now you really want one, don't you?
Jonathan Long
3 Strategies to Create a Cult Following for Your Business
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3 Strategies to Create a Cult Following for Your Business

What do Starbucks, Crossfit, Southwest Airlines and Taylor Swift have in common?
Jess Ekstrom
Will.i.am: How the Hit Maker is Hitting Hard in Business
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Will.i.am: How the Hit Maker is Hitting Hard in Business

Rapper and producer will.i.am steered Black Eyed Peas to pop success by blurring the lines between bands and brands. Now he's applying the lessons he learned in the music business in an attempt to shake up the Silicon Valley status quo.
Jason Ankeny
What's in a Name? Ask the Blind Barber, a Salon That Offers More Than Meets the Eye.
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What's in a Name? Ask the Blind Barber, a Salon That Offers More Than Meets the Eye.

A look at how this salon-speakeasy concept has found a way to differentiate itself.
Entrepreneur Staff
4 Mad Methods for Making Your Brand Stick Out
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4 Mad Methods for Making Your Brand Stick Out

If you want to come out and make a name for your business, you got to get a little weird.
Jeff Boss
Bar Rescue's Jon Taffer: This Is the Key to Authenticity
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Bar Rescue's Jon Taffer: This Is the Key to Authenticity

Authenticity doesn't just come from the business, it comes from the people, too.
Jason Fell
3 Signs That It's Time to Focus More on Your Brand Than Your Product
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3 Signs That It's Time to Focus More on Your Brand Than Your Product

In the consumer-products industry there is clearly the need for a solid product in order to produce solid sales, but there is a tremendously greater need for a brand once you grow beyond a certain point.
Adam Callinan
3 Ways to Make Them Remember Your Brand -- Weekly Tips
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3 Ways to Make Them Remember Your Brand -- Weekly Tips

Stand apart from the crowd with details that make a difference.
Tanya Benedicto Klich

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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