Branding

Casey Neistat: Great Storytellers Do This -- Weekly Tips
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Casey Neistat: Great Storytellers Do This -- Weekly Tips

Advertising advice from filmmaker Casey Neistat and Paige Dellavalle, the fashion entrepreneur and Shark Tank winner.
Tanya Benedicto Klich
Why This Company Bought North Carolina's Oldest Printing Business
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Why This Company Bought North Carolina's Oldest Printing Business

Entrepreneur stops the presses for a Q&A with Chris Andrews, an AlphaGraphics franchisee.
3 Marketing Mistakes Business Makes That Hurt the Brand
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3 Marketing Mistakes Business Makes That Hurt the Brand

When marketing campaigns aren't aligned with the brands objectives, it can cause confusion among customers.
How to Build Your Brand the Right Way
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How to Build Your Brand the Right Way

This business expert says using social media to promote yourself is no way to grow a business. Find out what he suggests instead.
Steve Tobak
How Flipora Became Rover Without Confusing 30 Million People
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How Flipora Became Rover Without Confusing 30 Million People

To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
Peter Daisyme
Upping Its Small Business Game, Google Expands Domain Registration Offering
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Upping Its Small Business Game, Google Expands Domain Registration Offering

The search giant is rolling out custom email addresses and dozens more domain name endings to help SMBs amplify their branding online.
Kim Lachance Shandrow
Don't Get Tripped Up by These 5 Branding Myths
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Don't Get Tripped Up by These 5 Branding Myths

Dogged daily engagement, not big bucks, will lead to your success.
Nina Zipkin
The One Thing You're Doing Wrong on LinkedIn
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The One Thing You're Doing Wrong on LinkedIn

If you're going to buy into the whole personal-branding thing, then at least learn the first rule of branding: Keep it simple.
Steve Tobak
Why Every Entrepreneur Should Study Lil' Dicky
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Why Every Entrepreneur Should Study Lil' Dicky

This unlikely rapper's ability to create one viral video after another is anything but accidental.
Kian
5 Steps to Build Your Personal Brand
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5 Steps to Build Your Personal Brand

It doesn't matter how small you start so long as you are your authentic self.
Thomas Smale
5 Ways to Protect Your Brand's Online Reputation
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5 Ways to Protect Your Brand's Online Reputation

Take control of your company's online narrative by following these tips.
Patrick Ambron
3 Ways to Make Your Non-Tech Brand Sexy
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3 Ways to Make Your Non-Tech Brand Sexy

Actually, you don't have to change the world, you just have to improve it for your customers.
Cris Burnam
5 Tips on Pitching to the Media
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5 Tips on Pitching to the Media

To garner media coverage, you need to know the secrets on how to get ahead of the game and into the limelight.
Don't Skimp on Trademark Protection for Your New Brand
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Don't Skimp on Trademark Protection for Your New Brand

Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
Larry Alton

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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