Branding

Marketing

How Authenticity Makes a Difference When Marketing Niche Brands

This CEO talks about how indie brands can excel in today's marketplace.
Branding

3 Tips on How to Build Brand Partnerships

Here's how to sell your content without selling out.
Success Stories

Want to Build A Franchise Empire? Do It Brand By Brand.

Paul Flick wants to serve a homeowner's every need -- which is why his company Premium Service Brands is always expanding.
The Digest

How Mochi Ice Cream Went From Obscure Treat to More Than $100 Million in Sales

My/Mo Mochi Ice Cream is the biggest brand behind the category, and it got there through an acquisition and millennial targeting.
Problem Solvers Podcast

Sun-Maid Raisins Has a Bold Plan to Reinvent Itself. (Watch Out, Fruit Roll-Ups!)

The storied company's new CEO is tackling a big challenge: a recognizable brand but a declining business.
The Digest

'If You Don't Stand for Something, You Seem to Go Away Fairly Quickly,' Says the Founder of The Gluten Free Bar

Marshall Rader and his brother encountered plenty of naysayers for their business. They proved them wrong.
Branding

LinkedIn's New Reactions Will Help Your Social Strategy

While 80 percent of brands think they understand their customers' emotional needs, just 15 percent of consumers agree. Time to get social.
Instagram Marketing

4 Instagram Best Practices for Increasing Sales

Users are shifting from editorial to visual content, which demands a completely new set of best practices for social media marketing.
Branding

This Entrepreneur Says He Spends as Much as $200K a Month on Building His Brand

Andrew Medal connects with Billy Gene in San Diego to talk all things digital marketing.

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.
Personal Branding

3 Ways Entrepreneurs Can Build a Successful Personal Brand

Online, founders and entrepreneurs should be themselves and authentically share a personal journey, complete with the mistakes and imperfections that make an otherwise unapproachable businessperson tangible and within reach.

How to Start a Cannabis-Focused Branding and Design Business

Two industry experts give their tips for breaking into this green-hot industry.
Branding

How Brands Can Work With Festival Sponsorship

Festivals and sponsors collaborate with each other to create events that help bring communities together.
Philanthropy

How to Grow Your Business by Giving Away (Some of) the Profits

Done correctly, setting up a scholarship is both noble and profitable.
Instagram Icon

How 'Bachelorette' Star Kaitlyn Bristowe Leveraged Reality TV Fame Into Multiple Successful Businesses

Her post-'Bachelor' mission is building brands that make women feel empowered.