Branding

Ask Entrepreneur

How This Entrepreneur Turned a Lowbrow Product Into a Luxurious One

After setting aside his music career, Sean Dowdell wanted to start his own tattoo parlor, but he needed to find a way to make a traditionally lowbrow product appeal to a high-end, but still edgy, audience.
Mistakes

8 Mistakes Small Businesses Make When Building an Online Presence

Having a strong online presence goes beyond building a website and having accounts on all social media platforms.
Branding

Branding Boot Camp: The Final Result

Jessica Abo sits down with branding expert Kathleen Griffith to share her progress after going through Griffith's boot camp.
Marketing Plans

Branding Boot Camp: How to Build a Tactical Marketing Plan

In part three of her series, Jessica Abo sits down with the founder of Grayce & Co to learn what businesses need to have a successful marketing strategy.
Branding

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Branding

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.

Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
YouTube

Hilarious YouTuber Mamrie Hart Shares Her Top Creativity Tips

If you feel stuck, take a page out of the multi-talented author and actor's playbook.
Branding

Branding Boot Camp: How to Develop Your Brand Strategy

In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.
Branding 2014

6 Innovative Ways to Increase Brand Awareness

Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.
Netflix

To Save Some Cash, Netflix Developed Its Own Font

Dubbed Netflix Sans, the font will reportedly replace the similar Gotham font the streaming giant currently uses, and possibly save it a few million per year.
Marketing

Use Your Expertise to Drive Your Brand

A simple and effective way to make your voice heard is to brand yourself as an expert.
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