Branding

Papa John's

Ousted Papa John's Founder Creates Website to 'Save' His Company and Get the 'Truth Out There'

'The Board wants to silence me. So this is my website, and my way to talk to you,' John Schnatter says on the site.
Rebranding

How to Make Your Rebrand Boring (In a Good Way)

The most important lesson: Don't rush a rebrand.
Apple

3 Key Factors That Led to Apple Becoming the World's First Trillion-Dollar Company

Apple has never competed on price, yet it is the brand preferred by people across the wealth spectrum.

5 Characteristics Essential for Success as a Cannabis Entrepreneur

Everyone going into the cannabis business is a pioneer and an evangelist for the industry.

How a First Date Led to Multimillion-Dollar Confection Company Sugarfina

Co-founder Rosie O'Neill looks back on the early days of building the brand with her now-fiancé: "All of the stories of how we found this concept are wound up in our love story."
Branding

As a Founder, You Must Also Be the Face of Your Company

A company's founder or CEO is a critical marketing tool.

She Took Her Yale MBA Into Cannabis and Now Funds the Industry's Largest Deals

The legal marijuana business is attracting entrepreneurs as interested in social good as they are in profit.
Technology

How an Alexa 'Skill' Can Boost Your Brand

Get people to talk about you -- literally.
Online Marketing

These 6 Online Habits Are Common, But They're Killing Your Brand's Credibility

Just because 'everyone's doing it' doesn't mean your brand should follow suit.
Personal Branding

The Keys to Building an Influential Personal Brand

Personal branding goes beyond your career.
Personal Branding

Time for a Personal Rebrand? Here's What You Need to Know.

Follow these three steps, and you'll be ready to take your brand to the next level.
Technology

To Create More Authority for Your Brand, Get Your Own Mobile App

If you have an app, you must know what you are doing, right?
Instagram Icon

How This Instagram Artist Turned Her Passion for Fashion Into a Freelance Career

Jeanette Getrost has illustrated collections, product packaging and even party guests for fashion and beauty brands.
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