Branding

Can a Brand Bring Back Its History and Make It Relevant?
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Can a Brand Bring Back Its History and Make It Relevant?

What small businesses can learn from Carl's Jr.'s branding about-face.
Jim Joseph
These Are the Brands Teens Think Are the Coolest, According to Google
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These Are the Brands Teens Think Are the Coolest, According to Google

Snapchat, YouTube and Oreos all loom large for Generation Z.
Nina Zipkin
Leveraging Technology to Build Your Brand
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Leveraging Technology to Build Your Brand

Alan Taylor and Scott Duffy take us to the award-winning Muldoon's Dublin Pub in Newport Beach, Calif. and sit down with world renowned artist Noah Elias.
Business & Burgers
7 Signs Your Personal Brand Needs Work
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7 Signs Your Personal Brand Needs Work

At the end of the day, your personal brand is the only thing you truly have. What are you doing to protect and promote it?
Sujan Patel
6 Simple Ways to Revamp Your Small Business's Online Presence
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6 Simple Ways to Revamp Your Small Business's Online Presence

Most websites focus solely on SEO, but increasing your online visibility involves more than that.
4 Industry Trends Every Fashion Designer Should Know
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4 Industry Trends Every Fashion Designer Should Know

Should you create your own brand or work within an established company?
Sheila Eugenio
This Year's April Fool's Gags, From LOL to Nope
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This Year's April Fool's Gags, From LOL to Nope

Please brands, leave the jokes to the professionals.
Nina Zipkin
What Makes a Good Brand Ambassador for Your Business
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What Makes a Good Brand Ambassador for Your Business

Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.
Jill Schiefelbein
8 Reasons a Powerful Personal Brand Will Make You Successful
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8 Reasons a Powerful Personal Brand Will Make You Successful

Opportunity will find you and your business when you have a strong brand.
Matt Sweetwood
5 Tips for Building a Strong Brand Identity
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5 Tips for Building a Strong Brand Identity

What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.
Dan Scalco
Don't Be Like the Rest. Set Your Business Apart Like These 3 Companies.
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Don't Be Like the Rest. Set Your Business Apart Like These 3 Companies.

Here are simple techniques brands can employ to essentially hack their way to distinction.
Andrew Medal
5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't
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5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't

Nearly everybody just trying to keep their startup solvent skimps on branding and all of them would be better off it they didn't.
Jacqueline Whitmore
Power of the Purse: Consumer Activism Emerges As the New Feminist Brand
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Power of the Purse: Consumer Activism Emerges As the New Feminist Brand

Women are leading effective consumer boycotts of companies that do business with Trump brands.
Aleks Kang

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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