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Branding

Email

Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns

You'll win more business with personalized automated email campaigns -- here's how to do it.
Branding

Here's Why You Shouldn't Design Your Brand for Instagram -- and What to Do Instead

Here are steps entrepreneurs need to take to build a strong brand that outlives the Instagram moment.
Branding

The Problem With Johnnie Walker's Jane Walker Scotch Was Perception

Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Branding

Live Events Are the Next Big Thing in Branding

Face-to-face was the first, and is the ultimate, medium for communication.
Leadership

Eva Longoria: the Best Word for Her Brand Is 'No'

Award-winning actor and serial entrepreneur Eva Longoria moves between industries, constantly looking to challenge the way things have always been done.
Branding

Why Your Brand Plan Is More Important Than Your Business Plan

If people don't know who you are and what you represent, they won't do business with you.
20 Questions

This Successful Entrepreneur Explains Why You Don't Need Billions to Build a Brand That Hits Home

Walker & Company founder and CEO Tristan Walker says that you will make the biggest impact by creating a company that resonates emotionally with customers
Branding

To Be Successful, Your Brand Needs a Clear, Simple Focus

Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.
Branding

Sadly, It's Time to Break up With Your Brand and Move on

Be honest, get help and know what you want in a new brand.
Branding

Your Competitive Advantage Is Not Your Product -- It's Your Story

Customers aren't loyal to a product. They're loyal to what's behind the product.
The Digest

How An Odd Macadamia Nut Milk Company Caught Walmart's Attention Without Doing Any Marketing

Milkadamia started as an experiment in coffee shops. It's now carried by 5,000 stores in the U.S.
Branding

How to Differentiate Your Brand With Customers Who Crave Experiences

One hotel brand found its guests want a special experience at each location.
Creativity

This Cartoonist Uses Social Media to Brighten Days and Build a Global Brand

Artist Liz Climo's gentle comics about animals and friendship have led to a growing international fanbase.