Branding

7 Things to Think About For Your Startup's Typography
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7 Things to Think About For Your Startup's Typography

Typography is the most effective and meaningful vehicle for your brand personality.
Simon Endres
3 Ways to Use Images to Elevate Your Business
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3 Ways to Use Images to Elevate Your Business

Photos are an important part of building a brand, but picking the right photos can pose a consistent challenge.
Serban Enache
Don't Obsess Over the Competition
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Don't Obsess Over the Competition

Valeria Basso, owner of Symphonic Communications, says that you always need to do work that you believe in because it can reflect who you are.
BizCast
Here's What It's Like to Be in Business With Bill Murray
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Here's What It's Like to Be in Business With Bill Murray

The founders of theCHIVE give a behind-the-sleeves look at the launch of William Murray Golf.
Dan Bova
How Changing Its Packaging Helped This Company Find Sweet Success
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How Changing Its Packaging Helped This Company Find Sweet Success

A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.
Jason Feifer
5 Lessons From the Great Pepsi Shakeup
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5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.
George Chilton
Why Did So Many Contractors Once Fear 'This Old House?'
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Why Did So Many Contractors Once Fear 'This Old House?'

Teaching potential clients how to do what you do is good marketing.
Gene Marks
How to Create a Standout Personal Brand
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How to Create a Standout Personal Brand

Here's what solopreneurs, influencers and rebels with a cause can learn from TV and radio personality Charlamagne Tha God about standing out, and staying relevant long-term.
Kelsey Humphreys
5 Dumb Things Freelancers Say to Clients (and What to Say Instead)
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5 Dumb Things Freelancers Say to Clients (and What to Say Instead)

If you don't have anything nice to say you won't succeed at this.
Graeme Keeton
3 Lessons in Creating a Winning B2B Brand Voice
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3 Lessons in Creating a Winning B2B Brand Voice

B2B brands reap big benefits when they put time and effort into the kinds of customer experience strategies that B2C brands are executing every day.
Shannon Deep
How to Build Your Online Reputation
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How to Build Your Online Reputation

Take a look at the three building blocks of any successful online strategy.
Eric Sachs
4 Steps to Create a Lasting Brand Identity
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4 Steps to Create a Lasting Brand Identity

It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.
Jeffrey Hayzlett
Taking Your Marketing Strategy to the Next Level Might Require a Consultant
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Taking Your Marketing Strategy to the Next Level Might Require a Consultant

Knowing your business doesn't mean you know how to market your business but there is help available.
Renzo Costarella
5 Steps to Getting Your Brand 'Hired' in the Real World
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5 Steps to Getting Your Brand 'Hired' in the Real World

Take, for instance, what happened with Tidy Cats litter.
Taddy Hall and Linda Deeken

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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