Branding

New Balance Suffers a Brand Mangling 'Whitewashing'
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New Balance Suffers a Brand Mangling 'Whitewashing'

Overnight, the shoemaker fell from champion of American manufacturing to a pariah brand endorsed by white supremacists.
Aleks Kang
5 Steps to Creating a Loyalty Building Strategy for Your Business
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5 Steps to Creating a Loyalty Building Strategy for Your Business

Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Ann Smarty
5 Lessons You Can Learn From the Viral Success of Dollar Beard Club
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5 Lessons You Can Learn From the Viral Success of Dollar Beard Club

The company has a signature style of coarse humor and satirical tone that has resonated with its customer base.
Andrew Medal
The Importance of Listening Is the Lesson to Be Learned From This Election
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The Importance of Listening Is the Lesson to Be Learned From This Election

Listening is perhaps the best marketing plan you could do right now for your brand.
Jim Joseph
Lyft Replaces Glowstache With Amp Dashboard Light
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Lyft Replaces Glowstache With Amp Dashboard Light

The ridesharing service is shaving off its iconic pink mustache.
How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him
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How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him

Specialization is better than generalization, Trump teaches us. That's why white working-class men loved him.
Jayson DeMers
10 Secrets to Master Your Personal Brand
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10 Secrets to Master Your Personal Brand

Honing your brand is about taking control of your image and fine-tuning it to reflect who you are.
Deep Patel
Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
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Why Are Republicans Frequent Flyers and Democrats Shop for Fun?

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
How Reality Star Bethenny Frankel Achieved Brand Success
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How Reality Star Bethenny Frankel Achieved Brand Success

The former star of 'The Real Housewives of New York City' slowly built up a name that she now uses for many products.
Adam Callinan
How to Make 'Boring' Industries Exciting Online
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How to Make 'Boring' Industries Exciting Online

Are you in a boring industry? Doesn't matter. Generating awareness online can work for any industry.
Ryan Erskine
The Mistakes Nintendo Made With Wii U and What You Can Learn From Them
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The Mistakes Nintendo Made With Wii U and What You Can Learn From Them

The launch of the console seemed doomed from the start. Here's where the company went wrong.
Stephen J. Bronner
Top Signs Your Brand Strategy Is Losing Focus
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Top Signs Your Brand Strategy Is Losing Focus

How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs.
Why Your Brand Should Establish a Meaningful Social Purpose
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Why Your Brand Should Establish a Meaningful Social Purpose

Aligning your social purpose with the identity of your brand will give it vital credibility.
5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors
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5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.
John Boitnott

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”