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Branding

Employee Engagement

5 Ways to Authentically Connect Your Employees to the Brand

Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
Cannabis

Do Marijuana Users Have More Sex? Research Indicates They Do.

The cannabis industry faces many legal challenges, but it now has an unbeatable marketing message.
Brands

What Factors Determine a Brand's Value?

David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.
Branding

Why Branding Experts Need to Step Out of Their Silos

The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.
Branding

The 4 Most Lethal Branding Mistakes and How to Avoid Them

Have a well-written and consistent message across all mediums.
Social Media

10 Tips for Creating the Perfect Social Media Content for Your Brand

As a brand, social media is one of your biggest assets. Here's some advice from the experts at VSCO.
Starting a Business

5 Strategic Moves Startups Can Make to Build a Brand That Sticks

The strategic decisions that'll put your company ahead of the curve years from now need to be made beginning day one.
Branding

This One Surprising Thing Could Be Sabotaging Your Brand

Drunk posting on Facebook isn't flattering for you or your employer.
Growth Strategies

5 Tips for Scaling Your Influence as a Millennial Entrepreneur

Take a deep dive into the pool of influencers. You'll find large growth-hacking opportunities there.
Instagram

10 Templates to Help You Create Beautiful Instagram Stories

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.
Branding

Beauty Entrepreneur Bobbi Brown Explains the 'Secret Sauce' to Building a Brand Loved By Everyone

In our 'Tough Love Tuesday' series, Brown talks about the importance of listening to your inner voice, being confident and how she handles the word 'no.'
Personal Branding

4 Ways to Find Your Own Business Style

The only way to develop a business style is step-by-step over time.
Branding

The 8 Laws of Branding

Eight things you need to do to stand out from the pack.
Branding

How to Build a Better Brand With Human-Centered Design

Your brand needs to be a constantly evolving asset. Here are some recommendations on how to do that.