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Branding - Page: 3
Brands are holding advertisers more accountable to their budgets and to achieving results than ever before. Avoid these five mistakes with OOH advertising campaigns.
Customers expect to see some type of thought leadership coming from the businesses they patronize, and cultivating a well-designed, helpful blog can be one avenue for establishing your authority.
If a personal brand is how you are perceived, a personal digital brand is how you are perceived through the data that represents you on the internet.
It is all about understanding what's working best to achieve the goals you established at the beginning of the process when optimizing a brand's content marketing strategy.
Learn the five step process for creating, promoting and delivering your services.
A beautiful design will attract the eye, but the message is what gets a potential customer to move forward. Before spending thousands of dollars on custom visual branding, elevate your brand with messaging that resonates.
In 2020, the average number of social media accounts for a millennial or Gen Z-er was 8.4 personal accounts. It's time to take influencer marketing seriously.
Businesses will soon need professionals whose job is to create a presence and potentially build with Web3 technologies and concepts in the metaverse — and there's plenty that businesses can do now to prepare for that.
Interview with Norfolk State student athlete Rayquan Smith about personal branding, being more than a student athlete, and profiting from name, image, and likeness.
Weeding out the wrong clients is just as important as drawing in the right ones. Luckily, when you show up authentically, your personal brand will do both for you.