Branding

This Mindset Shift Is Key to Building a World-Class Network
Branding

This Mindset Shift Is Key to Building a World-Class Network

Your peers, not a remote a billionaire, are the foundation of a strong network.
Brian D. Evans
How La Colombe Made Its Canned Lattes a Hit With Retailers
Retail

How La Colombe Made Its Canned Lattes a Hit With Retailers

It sold 10,000 cans in one hour.
Small Businesses That Encourage Tipping Are Killing Their Brand
Customer Service

Small Businesses That Encourage Tipping Are Killing Their Brand

The tip cup by the register tells customers you would rather your team panhandle than pay them decently.
Carol Roth
4 Ways to Overcome Post-Holiday Blues
Branding

4 Ways to Overcome Post-Holiday Blues

In order to prevent the post-holiday blues, you have to do a little bit of planning and accept that it is over so that you can get back to the right mindset.
Safeguarding Your Brand in Trump's Social Media World
Branding

Safeguarding Your Brand in Trump's Social Media World

The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
Jim Joseph
4 Questions To Help Leaders Define Their Brand
Personal Branding

4 Questions To Help Leaders Define Their Brand

Leaders who understand their personal brand can answer these four questions about their brand's value proposition – in just a few words.
Glenn Llopis
5 Reasons Ecommerce Brands Should Leverage User-Generated Content
User-generated Content

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Get your customers to market your brand for you by providing them opportunities to create user-generated content.
Segun Onibalusi
4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up
Run Smarter

4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up

Companies that fail to maximizing their mobile presence put the future of their business at risk. But that doesn't have to be you.
Momchil Kyurkchiev
How to Be Interesting When Everything Has Already Been Said
Content

How to Be Interesting When Everything Has Already Been Said

Knowing how to tell your story makes all the difference.
Parth Misra
5 Ways Your Business Can Protect Its Online Brand
Branding

5 Ways Your Business Can Protect Its Online Brand

When new customers Google your brand, do they like what they see?
Aj Agrawal
4 Strategies That Drive Brand Loyalty
Branding

4 Strategies That Drive Brand Loyalty

Your organization likely has some brand advocates constantly engaging on social media. So, surprise them.
Jeffrey Hayzlett
How to Build a Personal Brand That Elevates Your Company
Personal Branding

How to Build a Personal Brand That Elevates Your Company

Who are you, and what can you contribute? Once your consumer audience knows these things, you're on your way.
Aj Agrawal
8 Holiday Tips for Better Branded Video Content
Video Marketing

8 Holiday Tips for Better Branded Video Content

Strengthen your brand image through appropriately themed video content.
Samuel Edwards

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”