Branding

Livvy Dunne built a million-dollar business from NIL deals and her social media following, partnering with brands like Accelerator Active Energy. Now, she's shifting her focus toward equity and ownership.

Misinformation spreads because it taps into existing distrust. Leaders who want to protect their reputation must learn to spot early warning signs, pressure-test vulnerabilities and build trust before a false narrative takes hold.

Jared Drinkwater transformed a snack idea into a fast-growing business with products sold in thousands of stores.

Nostalgia marketing leverages "newstalgia" to provide Gen Z with a sense of comfort and authenticity through retro aesthetics.

Brands that run headfirst into AI-driven processes may be accidentally automating away their most valuable asset: credibility. Keeping humans in the loop can make all the difference.

There is a specific feeling you get when you land on a brand experience that has been thoughtfully directed.

Most businesses chase AI visibility in the wrong places, ignoring the overlooked signals that actually build trust and authority.

Learn about the value of brand ambassadorship in a world starving for human connections.

These bakers did something different one slow afternoon — and ended up with national attention and a lesson every small business owner should hear.

Instagram collaborations are a game-changer for personal branding. By teaming up with others in your niche, you can showcase your expertise, expand your reach and even boost your visibility on Google.

Kevin Smith built a personal brand without realizing it. It saved his career.

And here's what breast milk, potatoes and giant armpits have to do with it.

Skip setbacks with these hard-won lessons.

From college experiments to a creating a whole new beer category, Ken Grossman shares his wild ride launching Sierra Nevada Brewing Co.

In today's zero-forgiveness digital environment, even brief glitches can instantly reshape how users judge credibility, safety and whether a business is worth trusting at all.

From home services to any industry, why reputation has become a prerequisite for growth and how leaders can engineer trust at scale.

Your most valuable product isn't what's in the box — it's the relief customers feel when the transaction is complete and everything works exactly as promised.

So how do you move from being the best-kept secret to the best-known name in your industry? Here are five steps to help you do exactly that.

Modern brands can no longer buy attention through advertising — they must earn it by becoming storytellers people choose to spend time with.

Gen X CEOs who win at personal branding are moving away from generic, AI-written visibility toward a strategic approach that prioritizes depth, intention, trust and quality over volume.

When Michael Palmer took over a beloved California dessert brand, he leaned on a simple approach most successful people already know.