Branding

What's in a Name? In Branding, Pretty Much Everything.
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What's in a Name? In Branding, Pretty Much Everything.

Entrepreneur Network partner Salma Jafri explains how naming your ideas can help them stand out in a crowded market.
Erin Schultz
Why Bumble's Anti-Bullying Open Letter to a Male User Is Totally on Brand
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Why Bumble's Anti-Bullying Open Letter to a Male User Is Totally on Brand

The feminist dating app's opposition to traditional gender roles goes beyond who makes the first move.
Lydia Belanger
All About Anchor Statements: What They Are, Why You Need One, How to Write One
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All About Anchor Statements: What They Are, Why You Need One, How to Write One

Sometimes referred to as an elevator pitch, an anchor statement is your brand's bottom line.
Karen Tiber Leland
Tattooing Your Logo: When Branding Becomes Literal
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Tattooing Your Logo: When Branding Becomes Literal

Permanently inking your brand's logo tangibly manifests the aphorism "skin in the game."
William Bauer
The #1 Secret to Building Your Perfect Personal Brand
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The #1 Secret to Building Your Perfect Personal Brand

I'm going to let you in on an insider secret. Brand building is actually a misnomer.
Ryan Erskine
Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer
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Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer

Take it from the Champ: "If they can make penicillin out of moldy bread, they can sure make something out of you."
Tom Scarda, CFE
6 Tips for Good Brand Hygiene
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6 Tips for Good Brand Hygiene

Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
Lida Citroën
Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care
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Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care

It's all about the cash and cachet. Stephen Curry, Justin Bieber and Blac Chyna are the latest stars to keep up with the Kardashians in the keyboard invasion game.
Kim Lachance Shandrow
Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image
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Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image

Alaska's Virgin acquisition promises a fresh look for the brand, but it doesn't take a merger to build a strong, successful image.
Luis Gallardo
How to Define and Implement a Social Mission for Your Business
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How to Define and Implement a Social Mission for Your Business

You stand to benefit in terms of visibility, reputation and connections -- not to mention the good karma.
Jayson DeMers
Snapchat Isn't About Portraying Perfection. It's a Fun, Genuine Way to Promote Your Brand.
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Snapchat Isn't About Portraying Perfection. It's a Fun, Genuine Way to Promote Your Brand.

Entrepreneur Network partner Savannah Sanchez of 7Twelve Marketing explains ways businesses can use Snapchat for behind-the-scenes peeks and more.
Erin Schultz
Consistency Is King, Queen and All the Aces in the Game of Branding
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Consistency Is King, Queen and All the Aces in the Game of Branding

Without consistency, you don't have a brand. At least not in my book!
Jim Joseph
JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?
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JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?

The airline stands by its old-fashioned stance on attire, but experts say it doesn't have to. Here's why.
Kim Lachance Shandrow
How to Build a Brand That Stands the Test of Time
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How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Jana Barrett

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”