Branding

6 Steps to Creating a Branded YouTube Channel
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6 Steps to Creating a Branded YouTube Channel

Learn how you can launch a YouTube channel for your business -- even if you aren't a video expert.
Reach More Customers with Influencer Marketing
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Reach More Customers with Influencer Marketing

Here are a few simple ways to attract the right people to your brand.
Data 'Changes a Brand From a Promise to an Outcome'
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Data 'Changes a Brand From a Promise to an Outcome'

When there are sensors in everything, companies will have to do more than deliver on their promises.
Lydia Belanger
Transform Your Company and Become One With Your Brand Promise
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Transform Your Company and Become One With Your Brand Promise

If you're attempting to create a new company culture that aligns with your brand, here's how not to do it.
Karen Tiber Leland
You Need a Strategy for Branding Yourself Online as a Thought Leader
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You Need a Strategy for Branding Yourself Online as a Thought Leader

Adroit use of social media is essential for highlighting your industry knowledge.
Dipti Parmar
Maximize Your Returns With Social Media Targeting
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Maximize Your Returns With Social Media Targeting

Social media can be overwhelming, but it also can be an efficient way to attract new customers.
Tracy Byrnes
Now Customers Can Hail an Uber From Your Website
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Now Customers Can Hail an Uber From Your Website

With the ridesharing company's partnership with Yext, businesses can create a unique branded experience as customers are en route.
Nina Zipkin
Content Marketing Takes Time, But Can Add Huge Value
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Content Marketing Takes Time, But Can Add Huge Value

Done right, content marketing will pull in customers for a lifetime.
Jim Joseph
The Marketing Genius Behind Snapchat's Name Change
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The Marketing Genius Behind Snapchat's Name Change

Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
Jayson DeMers
5 Essential Tips for Networking in Real Estate
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5 Essential Tips for Networking in Real Estate

Networking is fundamental to the success of any real estate business.
Mohan Kailas
5 Ways to Create a Culture That Aligns With Your Brand
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5 Ways to Create a Culture That Aligns With Your Brand

Creating a brand is only the first step. Learn how to get your entire company on board so customers see your brand at work in every aspect of your business.
Karen Tiber Leland
7 Misconceptions About Brand Engagement That Derail Digital Campaigns
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7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Aaron Agius
How to Curate Content and Grow Your Online Following
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How to Curate Content and Grow Your Online Following

If you're looking for a competitive edge, a way to establish your authority and a way to get more followers, one of the best, proven paths to online success is content curation.
Kevan Lee
5 Ways These YouTube Superstars Built Business Empires
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5 Ways These YouTube Superstars Built Business Empires

Start with consistency, authenticity and an ability to execute your ideas.
Nina Zipkin

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”