Branding

Take It From The Pros

2 Key Lessons in Brand Building

Want to develop long-lasting customer relationships? It's this simple.
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American Eagle, Aeropostale Abandon Logos as They Look for Edge

The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
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8 Ways to Establish Your Business Credibility

While there are many traits attributed to successful entrepreneurs, credibility is the one that stands out above the rest.
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Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)

The 'cockroach of the sea' wasn't always so swanky. It was cleverly rebranded. Dig into the creature's remarkable tale to learn how you can boost perception of your product's value.
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What Brands Need to Do to Beat the 'Cheap' Perception

Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable."
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Why You Should Polarize Your Client Base Just Like an Online Dating Site

Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
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Make Customers Fall in Love With Your Brand

By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
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From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism

Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.
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The Essential Ingredients to Startup Success

If you are just beginning your first business venture, no matter where you are in your life, here are my first steps to get you going.
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Here Is How to Get Your Branded Video Watched

For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.
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The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
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How to Write a Book While Running Your Startup

Writing a book while running a company is exhausting. But if done correctly, it can help build both your personal and business brand.
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The 3 Steps to Building a Winning Brand Strategy

Creating a brand strategy doesn't have to be complicated. Here's where to start.
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What a DJ and a Rapping Cowboy Can Teach You About Branding

Just like in the entertainment industry, you're either different or you're invisible.
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10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
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