Branding

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Erase the Line Between Cause and Marketing

The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
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3 Tips for Building Your Brand by Giving Away Images

Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
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Playboy CEO: Nudity Could Completely Vanish From the Brand

How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
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How Far Is Too Far in the Race for Eyeballs?

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain at...
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A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
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Now You Can Customize Your YouTube Channel URL

Starting this week, the video-sharing platform is allowing its creators to select a URL that better reflects their brand and content.
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What Great Brands Know: Don't Chase Customers

There are two strategies for attracting customers, but neither of them involves begging.
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Good Companies Make You Think. Great Companies Make You Feel.

Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
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How to Optimize Google Search Results for Pictures as Well as Words

SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
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6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
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To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
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Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

While the Library of Congress is keeping the official record, Twitter users now have an easier way erasing their old, awkward tweets.
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Why Your Brand Is More Important Than Your Product

Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
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Capture, Engage and Convert Customers With Visual Branding

To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
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The Best Brand Uses of Instagram's Cool Time-Lapse Video App

Hyperlapse makes it easy for businesses and brands of all sizes and industries to create original, compelling content in an effort to connect with consumers on a deeper level.
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