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Branding

Branding

A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand

Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
Health

Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants

Matthew Corrin believes opening Freshii locations in McDonald's would be win-win for everyone involved -- and he says that franchisees agree with him.
Conferences

5 Conferences About the Nitty-Gritty of Succeeding as an Entrepreneur

It's only worth the investment in time and money to attend a conference if you go home with new tools for building your brand.
Branding

Should a Startup Ever Splurge on Logo Design?

Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
Thought Leaders

5 Steps to Becoming a Recognized Leader in Your Field

By showcasing your position as an authority in your field, you will yield yourself more customers and thus more sales.
Brand Advocates

Why The Customers Who Don't Convert Are Immensely Important

There's an enormous audience of advocates you may be missing out on.
Branding

Brander Beware: 5 Pitfalls That Will Limit Your Startup

With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.
Leadership

Is Your Personal Brand Disruptive?

And if it is, is your kind of disruption undisciplined or groundbreaking? 4 measures you can use to find out.
Social Media Marketing

The 11 Must-Use Social Media Strategies to Expand Your Brand

Elevate your company to new heights by going off the beaten track.
Personal Branding

Knockout Personal Branding Strategies From Mayweather and Pacquiao

Entrepreneurs are entrepreneurs -- regardless of their field -- and these two boxing superstars have figured out how to play the game.
Branding

Enchant Customers With the Story Behind Your Brand

People connect more easily with brands that make their story a central part of the customer experience.
Branding

The 3 Ways to Market Your Brand Without a Budget

A strong product and excellent customer relationship management can compensate for a paltry marketing budget.
Competition

Your Value Soars When You Separate From the Herd

My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?
Branding

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.