Branding

Why TED Gave Up Control of Its Brand and Why You Should, Too
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Why TED Gave Up Control of Its Brand and Why You Should, Too

By sharing its approach, the conference company creates a pipeline for the future and makes its core product stronger.
Karl Ronn
Reclaim Your Brand After a Crisis
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Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake.
Carly Okyle
The 3 Best Measures of True Branding Success Are Tough to Quantify
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The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Jeremiah Gardner
Ask Yourself: Who's Protecting Your Company's Brand?
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Ask Yourself: Who's Protecting Your Company's Brand?

Learn why brand protection is everyone's job, from the C-suite to the rank-and-file employees.
Carly Okyle
How to Harness Your Brand's Energy
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How to Harness Your Brand's Energy

You are more than your logo.
Carly Okyle
Don't Let These 5 Excuses Stop You From Networking
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Don't Let These 5 Excuses Stop You From Networking

Often, when it comes to building relationships, the same excuses surface repeatedly with entrepreneurs. Here is how to get past them.
Paul Axtell
In Branding, Play the Long Game
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In Branding, Play the Long Game

Creating a brand is one thing, but the real trick is sustaining it.
Carly Okyle
Get Over the Business-Naming Hump With These 5 Strategies
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Get Over the Business-Naming Hump With These 5 Strategies

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Peter Gasca
Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think
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Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think

Employees at the burrito chain are suing for wage theft in two states.
Kate Taylor
Marketers Must Ask These 7 Questions About Native Content
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Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
Connect These 6 People on Your Team With Your PR Firm
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Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
Brittany Walters-Bearden
Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'
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Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'

The new name and branding will be rolled out in the next coming weeks, beginning with France.
Benjamin Kabin
How Brands Can Have an Insanely Successful Holiday Season
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How Brands Can Have an Insanely Successful Holiday Season

Even if the temperature is getting colder outside, retailers are preparing for a hot quarter. Here are five tips to make sure your company will succeed during this holiday season.
Maxine Bédat and Soraya Darabi
Position Your Brand So It Reflects Who You Are
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Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Jim Joseph

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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