Branding

Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013
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Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

Here, we count down our most-viewed videos from the last 12 months.
Jason Fell
Forget PJs, Dress Your Brand Even at Your Home Office
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Forget PJs, Dress Your Brand Even at Your Home Office

If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
Jim Joseph
Why Starting Small Can Lead to a Better App
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Why Starting Small Can Lead to a Better App

Limiting your user base limits the damage of your mistakes and turns users into brand evangelists.
Rahul Varshneya
5 Online Faux Pas That Will Doom Your Networking Potential
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5 Online Faux Pas That Will Doom Your Networking Potential

Make sure these things are in check to maximize the impression you make when networking online.
Matthew Toren
Leave It to the Dogs to Build an International Brand
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Leave It to the Dogs to Build an International Brand

The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.
Melanie Spring
How to Overcome Your Fear of Public Speaking
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How to Overcome Your Fear of Public Speaking

Five tips to find your voice, tell your story and engage an audience.
Stephen Key
Get Started Building Your Brand on Twitter
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Get Started Building Your Brand on Twitter

Answer these four questions about your company in order to determine just how you want to brand yourself.
Scott Levy
It's Time to Embrace Your Brand
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It's Time to Embrace Your Brand

As we enter a new year, here are four things to consider about how your company is perceived both internally and externally.
Les Kollegian and Charles Van Vechten
Want a Brand That Lives? Put Some Heart Into It
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Want a Brand That Lives? Put Some Heart Into It

For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
Melanie Spring
The Fabulously Entrepreneurial Life of Ronnie Biggs
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The Fabulously Entrepreneurial Life of Ronnie Biggs

Crime may not pay, but the life of Great Train Robbery player Ronnie Biggs was a study in marketing, ingenuity and branding.
Ray Hennessey
This Holiday's Wow-Factor Shop Windows
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This Holiday's Wow-Factor Shop Windows

Forget deck the halls. These retailers decked out their windows for unforgettable buzz and branding. Which ideas will inspire your next great display?
Linda Lacina
Make Your Voice and Look an Active Part of Your Brand
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Make Your Voice and Look an Active Part of Your Brand

How you sound and dress influence how people perceive you, so be thoughtful and consistent.
Jim Joseph
Content Strategy: 4 Questions You Need to Ask
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Content Strategy: 4 Questions You Need to Ask

You don't need to hire a content strategist to develop a solid gameplan for building your company's message.
Adam Toren
Take It From The Pros

How Staying True to Your Company DNA Can Grow Your Brand

Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
Rebekah Epstein

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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