Branding

How to Design Your Way into Customers' Hearts
Take It From The Pros

How to Design Your Way into Customers' Hearts

Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
Melanie Spring
Take It From The Pros

Benefit Corporations: Doing Good (and Potentially) Boosting Profits

This new class of corporation can help hold your company accountable to its social and environmental goals. Find out how it might also help you increase sales.
Mark J. Kohler
Branding Firm Wows With Fresh Package Designs
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Branding Firm Wows With Fresh Package Designs

The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
5 Ways to Keep Customers Knocking on Your Door For More
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5 Ways to Keep Customers Knocking on Your Door For More

Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
Rebekah Epstein
The Secret to Selling Your Brand With One Sentence
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The Secret to Selling Your Brand With One Sentence

Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
Stephen Key
A Simple Road Map For Your Personal Brand
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A Simple Road Map For Your Personal Brand

Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
Jim Joseph
Why Happy Employees Are Your Key to Successful Branding
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Why Happy Employees Are Your Key to Successful Branding

You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
Melanie Spring
SoulCycle's Secret to Turning Customers into Die-Hard Fans
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SoulCycle's Secret to Turning Customers into Die-Hard Fans

It's possible to build a cult-like following for your brand. Here's how.
Rebekah Epstein
Better Branded Holiday Gift Ideas (Slideshow)
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Better Branded Holiday Gift Ideas (Slideshow)

Go beyond pens and calendars to create a branded business gift that will get your company remembered.
Margaret Littman
Why Every Business Needs a Cyber Monday Strategy
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Why Every Business Needs a Cyber Monday Strategy

The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
Jim Joseph
3 Ingredients to Building a Digital Brand From Scratch
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3 Ingredients to Building a Digital Brand From Scratch

You can create a digital brand with very little resources. One entrepreneur focused on three strategic areas and grew his weekend blog into a reputable local brand.
Tom Cochran
Why You're Branding Even When You Think You're Not
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Why You're Branding Even When You Think You're Not

Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
Jim Joseph
Chobani's Secret to Making Customers Feel Like Family
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Chobani's Secret to Making Customers Feel Like Family

Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
Melanie Spring

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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