Branding

How to Use Social Media to Build a Following -- And a Business
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How to Use Social Media to Build a Following -- And a Business

Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
Diana Ransom
Three Ways to Give Back to Your Community at Holiday Time
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Three Ways to Give Back to Your Community at Holiday Time

Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
Gail Goodman
Does Your Company's 'Social Personality' Need a Makeover?
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Does Your Company's 'Social Personality' Need a Makeover?

Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
Jason Fell
From Entrepreneur to Icon in Five Steps
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From Entrepreneur to Icon in Five Steps

As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
How to Get Your Product into the Hands of a Celebrity
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How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
How One Online Retailer Tweaked Its Way a Better Sales Future
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How One Online Retailer Tweaked Its Way a Better Sales Future

To increase conversions, a website set out to test changes to increase registrations, calls and sales.
Gwen Moran
Five Reasons Why Websites Still Matter
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Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.
Mikal E. Belicove
How Can I Stand Out from the Competition?
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How Can I Stand Out from the Competition?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, on ways to differentiate your business in the eyes of customers.
Insights: How to Dress to Impress
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Insights: How to Dress to Impress

Author and speaker Guy Kawasaki on what to wear to make a good first impression in business.
Guy Kawasaki
Five Dos and Don'ts for Businesses on 'Empire Avenue'
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Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.
Mikal E. Belicove
Five Ways to Use Twitter for Marketing That You Might Not Know About
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Five Ways to Use Twitter for Marketing That You Might Not Know About

With a little strategy, Twitter can boost your connections and website traffic.
Starr Hall
Humility: An Undervalued But Crucial Business Asset
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Humility: An Undervalued But Crucial Business Asset

When does confidence cross over into arrogance? Consider these three tips to avoid sabotaging your success.
Erika Napoletano
A Window Washer Puts Workers in Kilts to Skirt Competition and Build Its Brand
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A Window Washer Puts Workers in Kilts to Skirt Competition and Build Its Brand

A unique cleaning franchise recently expanded to the U.S. from Vancouver, British Columbia, via Scotland.
Taking Stock of Empire Avenue for Business
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Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Mikal E. Belicove

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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