Branding

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Skincare Startup's Lesson for Online Brands: Looks Matter

The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
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Commentary Should Remain the Lifeblood of Blogs

You may not want to hear it, but getting your customers' feedback is vital.
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Branding 101: Five Tips for Solopreneurs

Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
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HomeAway Co-founder on Risks and Rewards of Super Bowl Ads

In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials.
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What You Need to Know About Facebook's Business Page Facelift

Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
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How to Find Your Authentic Voice on Social Media

How do you engage customers on social media--without sounding like you're marketing to them? Let the Esquire guy be your guide.
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It's Leap Year. What Are You Doing With Your Extra Day?

Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.
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Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.
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10 Reasons Your Small Business Shouldn't Start a Blog

Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
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What You Need to Know About Brand Building vs. SEO

Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
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How Your Business Can Last Longer than a Twinkie

Kodak and Hostess may have landed in bankruptcy court, but you can avoid their fate. Here are four tips.
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Three Affordable Ways to Get Celebrities to Promote Your Brand

Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
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How to Become Your Company's Storyteller

Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers. Here's how to tell your tale.
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What Every Entrepreneur Can Learn from Hair Club for Men

Three tips to build a business that has staying power and remains relevant through the years.
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