Chatbots

Artificial Intelligence

We Want Chatbots to Act More Human But Let's Keep Some Human Traits to Ourselves

The human-bot relationship is the new normal, so we must think critically about the possible long term impact of tone deaf AI.
Automation

Automation Is Not Tomorrow -- It's Today

Automation is accelerating to a point where it will soon threaten our social fabric and way of life. We must find new ways to organize ourselves independent of the values that the marketplace assigns to each and every one of us.
Artificial Intelligence

4 Essential Business Relationships That Artificial Intelligence Is Better at Than You Are

AI isn't just a tool for pragmatic business decisions; it can leverage working relationships, too.
Facebook Marketing

Optimize the Value of Existing Customers With Facebook's Built-in Tools

Make the most of low-cost options to engage customers, build lookalike lists of promising leads and measure your results.
Email

Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns

You'll win more business with personalized automated email campaigns -- here's how to do it.
Artificial Intelligence

Ready or Not, It's Time to Embrace AI

Focus less on what could go wrong and more on what AI can do for you.
Artificial Intelligence

4 Ways You Can Use AI to Enhance Every Step of the Customer Journey

For artificial intelligence to work effectively, you need to have a strong data foundation.
Marketing

When Your Customers Are Talking, Quiet Your Brand Voice and Listen.

"Brand voice" is an important concept for maintaining message consistency but it is not more important than your customers.
Innovation

3 Essentials for Safeguarding Against Sloppy Product Execution

Nobody sets out to do poor work. Procedures are how you avoid mistakes you can't afford.
Artificial Intelligence

Is AI Really the Future of User Interface?

Some experts think AI's biggest impact will be in the much more sophisticated way we interface with our computers in the future.
Customer Service

Research Finds the IRS Gives Better Customer Service Than Most Apps

A simple yes-or-no tech question was posed to 100 well known apps. Most never answered.
Artificial Intelligence

6 Critical Questions to Help Businesses Cut Through the AI Hype

Don't buy an artificial-intelligence 'solution' just because you can. Ask how AI's strengths align with your company goals and supplement other resources.
Artificial Intelligence

3 Fundamental Ways Machine Learning Will Change Business in 2018

We aren't talking about losing jobs, we're talking about more effective use of human talent.
Facebook Messenger

Facebook Messenger's New Tools Are Game-Changing for Marketers

With the release of Customer Chat, brands can take advantage of their websites and acquire new customers for free.
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