Experimental marketing strategies
5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns
Here's how to use fun interaction and deep emotional connection like these companies did with their wildly successful experimental marketing attempts.
Giving Thanks to a Female Tech Pioneer You've Probably Never Heard of
Dame Stephanie Shirley founded a female-run software development company in 1962 -- but she still had to sign her name as a man to be taken seriously.
Genetically-Altered Mosquitoes May Be Key to Eradicating Malaria, Study Shows
Scientists at the University of California inserted heritable, malaria-blocking genes into mosquitoes and observed encouraging results.
Google Created a Star Trek-Inspired Wearable, But You'll Never See It
The Star Trek communicator badge could have been a reality, but it never got beyond the testing stage.
4 Reasons to Be Exhilarated About Tech Innovation
Tech may sometimes divide us, but it's also improving medical care, spreading resources and giving us more free time.
The Greasy, Glamorous Rise of Mascara
You won't believe the grimy gunk people used to smear on their eyelashes -- and still do.
Kim Lachance Shandrow
Cultivating Innovation Is a Direct Path to Profit
What are the seeds of innovation in your company?
Inspiring Your Team
How Innovative Companies Push the Limits and Accomplish the Impossible
It takes a village with a unique culture to build innovative products. And that's all great companies are: villages with cultures all their own.
3 Reasons Why Your Employees Should Quit Their Jobs for 2 Weeks
Sometimes new work creates the best work -- and your employees need a break from the routine once in a while.
Betamax Is Now Officially Gone, But These 5 Old Technologies Are Still Around
From Floppy disks to instant cameras, some people are just not ready to give up on outmoded technology
I Asked 10,000 Users to Meet With Me. Here's What Happened.
Hearing people's personal stories and situations is an incredibly deep experience.
Far Out Tech
Watch This Jetpack-Wearing Entrepreneur Rocket Past the Statue of Liberty (VIDEO)
David Mayman realized the ultimate boyhood dream this week, high above the Hudson River.
Kim Lachance Shandrow
3-D Printers Can Now Create Artificial Hair
The innovation was inspired by a hot-glue gun.
How to Build Innovation Into Your Business Without Creating Chaos
Innovation is exalted and essential, but pulling it off and keeping your business steady is a leadership feat.
Hacks, tricks and tips to remove common barriers to creativity.
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