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Social Media

Personal Branding

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Online Video

Analyst: Facebook Native Video Will Thwart YouTube's Throne in a Matter of Months

Industry analyst Jan Rezab said that a tide shift will occur about four months after Facebook offers users the opportunity to sell ads against their videos.
Instagram

The Best Ways to Pump Up Your Instagram Strategy (Infographic)

Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
Facebook Advertising

Of Facebook's 2 Million Active Advertisers, Most Are Small Businesses

The social network's number of advertisers is up about 33 percent over last July.
Infographics

The Ultimate Hashtag Cheat Sheet (Infographic)

New to Twitter? Or Instagram? Here's some #hashtags101 action for you.
Social Media

Shake Shack Is 100 Times More Successful Than McDonald's on Instagram, Analysts Say

Looking at Instagram followers per total sales, the newly public hamburger chain comes out far ahead of larger competitors on social media, according to Goldman Sachs.
Video Marketing

Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent

Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.
Media Coverage

Media In the Information Age Operates Under Different Rules

Every blogger has the potential to become an influential news source but the checks and standards of any earlier time apply unevenly, if at all.
Customer Engagement

3 Mistakes That Undermine Using Social Media for Customer Service

In just five years social media has gone from an innovation in customer service to a requirement. Not every company is getting it right.
Kids

YouTube to Release Kids App Next Week

YouTube Kids will run on smartphones and tablets and focus on kid-appropriate content.
Social Media Marketing

The Best Practices for Selling Via Social Media

Come across as engaging and genuine all while converting browsers into buyers -- without being pushy, one-sided or solely focused on gains.
Social Media Marketing

New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech

Entitled #SpeakBeautiful, the multi-tiered campaign will aim to incite a domino effect of positivity.
Pinterest

Pinterest Aims to Pin $11 Billion Valuation With Massive Funding Round

The popular pinboard photo-sharing social network is reportedly in talks to raise another $500 million in venture capital.
Social Media

How to Protect Your Company's Valuable Social Media Contacts

It is easy for an employee to take business away from your company through social media. You need to protect yourself.
Video

Video Posts Have the Greatest Facebook Reach

A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.