Small Business Online
In 2005:
Small businesses with Internet access ...........................................................................72.6%
Small businesses with high speed access ......................................................................48.4%
Have a home page (% of online small businesses) ........................................................80.5%
Conducted e-commerce (% of online small businesses) ................................................22.6%
Company website ..........................................................................................................44.2%
Email marketing .............................................................................................................34.4%
Videos/still pictures on website ..................................................................................16.7%
Banner ads .....................................................................................................................10.0%
"Do It Yourself" (net) ..........................................................................................................82.2%
Standard off-the-shelf software for use on PC ............................................................55.9%
HTML editor.........................................................................................................................35.7
% Basic templates provided by others .........................................................................12.5%
Basic template provided by ISP.......................................................................................7.6%
Browser-based applications provided by ISP or others ............................................2.1%
"Do It For Me" (net).............................................................................................................24.6%
Website design firm/consultant......................................................................................17.1%
Friends/others ....................................................................................................................5.0%
ISP or ISP partners ............................................................................................................3.0%
Service provider that provided name registration and other services.......................1.0%
| Website | Do It Yourself |
Do It For Me |
|
| On server owned by company | 29.4% | 33.1% | 15.1% |
| Other third-party (e.g. Interland and Verio) | 24.9% | 26.2% | 24.6% |
| Space purchased from ISP | 23.9% | 24.1% | 18.7% |
| Space provided by ISP at no extra charge | 13.1% | 10.8% | 20.4% |
| Service from firm that created site | 5.0% | 1.2% | 20.2% |
| Free service (but not from ISP) | 3.7% | 4.6% | 1.0% |
|
Source: IDC, "Web Site Development in U.S. Small Businesses," June 2004 |
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| All SBs | Web Site | Do It Yourself |
Do It For Me |
|
| Products only | 9.9% | 10.2% | 5.7% | 26.7% |
| Primarily products, but some services | 23.8% | 25.5% | 24.7% | 24.2% |
| Divided roughly between products & services | 17.2% | 19.3% | 19.2% | 13.6% |
| Primarily services, but some products | 22.1% | 23.2% | 26.5% | 16.4% |
| Services only | 27.0% | 21.8% | 23.9% | 17.2% |
Source: IDC, "Web Site Development in U.S. Small Businesses," June 2004 |
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*Businesses with employees
