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Small Business Online
Small Business Online
In 2005:
Small businesses with Internet access ...........................................................................72.6%
Small businesses with high speed access ......................................................................48.4%
Have a home page (% of online small businesses) ........................................................80.5%
Conducted e-commerce (% of online small businesses) ................................................22.6%
Source: IDC, "U.S. Small Business Internet 2005-2009 Forecast," March 2005
Larger businesses are more likely to have a home page.
Home Page Use by Company Size
Source: IDC, "U.S. Small Business Internet 2005-2009 Forecast," March 2005
How small businesses promote their products online:
Company website ..........................................................................................................44.2%
Email marketing .............................................................................................................34.4%
Videos/still pictures on website ..................................................................................16.7%
Banner ads .....................................................................................................................10.0%
Source: IDC, "Marketing and Promotion in U.S. SMBs," July 2004
Small Business Website Development Method
"Do It Yourself" (net) ..........................................................................................................82.2%
Standard off-the-shelf software for use on PC ............................................................55.9%
HTML editor.........................................................................................................................35.7
% Basic templates provided by others .........................................................................12.5%
Basic template provided by ISP.......................................................................................7.6%
Browser-based applications provided by ISP or others ............................................2.1%
"Do It For Me" (net).............................................................................................................24.6%
Website design firm/consultant......................................................................................17.1%
Friends/others ....................................................................................................................5.0%
ISP or ISP partners ............................................................................................................3.0%
Service provider that provided name registration and other services.......................1.0%
Source: IDC, "Web Site Development in U.S. Small Businesses," June 2004
Small-Business Website Locations
| |
Website
|
Do It
Yourself
|
Do It
For Me
|
| On server owned by company |
29.4% |
33.1% |
15.1% |
| Other third-party (e.g. Interland and Verio) |
24.9% |
26.2% |
24.6% |
| Space purchased from ISP |
23.9% |
24.1% |
18.7% |
| Space provided by ISP at no extra charge |
13.1% |
10.8% |
20.4% |
| Service from firm that created site |
5.0% |
1.2% |
20.2% |
| Free service (but not from ISP) |
3.7% |
4.6% |
1.0% |
Source: IDC, "Web Site Development in U.S. Small Businesses," June 2004
|
E-Commerce Focus: Products or Services?
| |
All SBs
|
Web Site
|
Do It
Yourself
|
Do It
For Me
|
| Products only |
9.9% |
10.2% |
5.7% |
26.7% |
| Primarily products, but some services |
23.8% |
25.5% |
24.7% |
24.2% |
| Divided roughly between products & services |
17.2% |
19.3% |
19.2% |
13.6% |
| Primarily services, but some products |
22.1% |
23.2% |
26.5% |
16.4% |
| Services only |
27.0% |
21.8% |
23.9% |
17.2% |
Source: IDC, "Web Site Development in U.S. Small Businesses," June 2004
|
The Small-Business Market
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