Ask the Expert
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Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Often entrepreneurs don't have the core competencies to understand accounting, which could result in a startup failing. Here is how an entrepreneur should approach hiring an accountant or outsourcing her financial tasks to ensure success.
When entrepreneurs just need to bring on temporary employees for short-term projects, what is the best approach -- 1099 or W2?
Sole-proprietorship, partnership, LLC or corporation? All have their advantages and their drawbacks. Expert Alex Katz breaks down each one for us.
Assisting entrepreneurs for years with startup finances, this month's expert Alex Katz is looking to take people's questions relating to bookkeeping, payroll, financial statement preparation, tax issues and more.
While your relationship with your co-founder may be peachy right now, there is a possibility it could turn sour down the road. To protect yourself (and the company), make sure these three areas are covered in your founders' agreement.
Not all investors are created equal. Here are some tips on finding the best investor for your startup and its needs.
Present all the facts that drew you to your great idea, season with your passion and you will wow investors.
Our expert Bo Yaghmaie explains how entrepreneurs should prepare for the worst.
Assisting startups and major corporations with financing, Bo Yagmaie is looking to take entrepreneurs questions relating to VCs, funding and corporate formation.
Our expert Jon Elvekrog provides insight on how media startups should discuss milestones and scalability to investors.
While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Every successful company has an equally successful team behind it. The first step is to build and foster a team that can drive your business to the next level.
For our Ask the Expert series, social guru Jon Elvekrog is looking to answer your questions about social media, social data, mobile marketing and online advertising. Plus, as a founder himself, he is open to inquiries pertaining to entrepreneurship.
Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.