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Want to Stand Out From the Crowd? Know Your Unique Value Proposition.
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Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
April 9, 2014 in Marketing
Have a Burning Business Question? Ask the Expert: Joanna Lord.

Have a Burning Business Question? Ask the Expert: Joanna Lord.

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Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
April 2, 2014 in Marketing
How to Avoid Trademark Infringement

How to Avoid Trademark Infringement

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Infringing on someone else's trademark is no laughing matter. Attorney Doug Wolf offers up advice on what entrepreneurs need to know about trademark infringement.
March 26, 2014 in Starting a Business
When Entrepreneurs Should Be Concerned About Copyrighting and Trademarking

When Entrepreneurs Should Be Concerned About Copyrighting and Trademarking

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Dealing with legalities like copyright and trademarks can be a confusing (and costly) matter for entrepreneurs. Our expert attorney Doug Wolf provides some insight into this gray area.
March 19, 2014 in Starting a Business
When It Makes Sense to Hire a Patent Attorney

When It Makes Sense to Hire a Patent Attorney

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While patent attorneys can be costly, they can help protect your ideas and work, which can save you money down the road.
March 12, 2014 in Starting a Business
Have a Burning Business Question? Ask the Expert: Doug Wolf.

Have a Burning Business Question? Ask the Expert: Doug Wolf.

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Attorney Doug Wolf wants to answer your big startup questions about trademarks, copyright, due diligence and working with venture groups.
March 5, 2014 in The 'Treps
Going Beyond Facebook Paid Posts to Reach Customers

Going Beyond Facebook Paid Posts to Reach Customers

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With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.
February 26, 2014 in Social Media
Deciding How Much of Your Marketing Time Should Go to SEO

Deciding How Much of Your Marketing Time Should Go to SEO

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Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
February 19, 2014 in SEO | Search Engine Optimization
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

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Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
February 12, 2014 in Online Marketing
Have a Burning Business Question? Ask the Expert: Jim Yu.

Have a Burning Business Question? Ask the Expert: Jim Yu.

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Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
February 5, 2014 in Online Marketing
Hiring a 'Newbie' vs. an Industry Pro

Hiring a 'Newbie' vs. an Industry Pro

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When it comes to finding qualified hires for your startup, is it better to look for someone fresh out of school or a person that has been around the block?
January 29, 2014 in Hiring Center
5 Ways to Market Your Startup on a Dime

5 Ways to Market Your Startup on a Dime

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Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
January 22, 2014 in Marketing
Finding a Kick-Ass Team for Your Startup

Finding a Kick-Ass Team for Your Startup

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Think you need a lot of money to entice a qualified team? Think again. Our VC expert Kirsten Green explains why founders should focus on vision, discipline and confidence when recruiting potential hires.
January 15, 2014 in Human Resources
Gaining Startup Traction on a Budget

Gaining Startup Traction on a Budget

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You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.
January 8, 2014 in Business Management
Have a Burning Business Question? Ask the Expert: Kirsten Green.

Have a Burning Business Question? Ask the Expert: Kirsten Green.

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The investor behind hot startups Warby Parker, Birchbox and Bonobos is looking to take your questions.
January 2, 2014 in Financing
How to Keep Your Startup's Secrets Private

How to Keep Your Startup's Secrets Private

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Our expert attorney Peter Buckland discusses how startups should go about divulging startup secrets to investors, business partners and others.
December 26, 2013 in Legal Center
Figuring Out How to Divvy Up Startup Equity

Figuring Out How to Divvy Up Startup Equity

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When launching a startup, often founders need to offer up equity to employees in lieu of big salaries. Our legal expert Peter Buckland offers up advice on how to approach equity option pools.
December 18, 2013 in Legal Center
Finding the Perfect Board of Directors for Your Startup

Finding the Perfect Board of Directors for Your Startup

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Our expert attorney Peter Buckland offers up tips on forming a board of directors.
December 11, 2013 in Starting a Business
Have a Burning Business Question? Ask the Expert: Peter Buckland

Have a Burning Business Question? Ask the Expert: Peter Buckland

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Lawyer Peter Buckland wants to answer your big startup questions about allocating equity, setting up a board of directors, raising capital and intellectual property.
December 4, 2013 in Legal Center
How to Generate Publicity on a Shoe-String Budget

How to Generate Publicity on a Shoe-String Budget

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Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
November 27, 2013 in Public Relations
How to Separate the PR Pros from the Posers

How to Separate the PR Pros from the Posers

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With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
November 20, 2013 in Public Relations
How to Handle Negative Online Reviews

How to Handle Negative Online Reviews

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Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.
November 13, 2013 in Social Media
Have a Burning Business Question? Ask the Expert.

Have a Burning Business Question? Ask the Expert.

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Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
November 6, 2013 in Public Relations
The Best Way to Land a Job in Social Media? Just Dive In.

The Best Way to Land a Job in Social Media? Just Dive In.

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Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
October 30, 2013 in Social Media
Social Media for Small Business: Choose Wisely, Then Execute

Social Media for Small Business: Choose Wisely, Then Execute

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Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
October 23, 2013 in Social Media

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