Big businesses

3 Marketing Lessons from the Rise and Fall of Ron Johnson

BY Jim Joseph

J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.

April 11, 2013 in Leadership

Last-Minute March Madness Marketing Tips

BY Jim Joseph

Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.

March 26, 2013 in Marketing Basics

Why Startups Should Take a Big-Brand Approach to Marketing

BY Jim Joseph

You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.

March 20, 2013 in Marketing Basics

Tips for Getting Your Product in Big Box Stores

BY Christopher Hann

To you get big-box retailers to stock your product, know your competition, hone your pitch and be prepared.

January 24, 2013 in Sales

Can Starbucks, GE and MillerCoors Save Small Business?

BY Carol Tice

Big companies have recently announced plans to provide loans to small businesses.

October 6, 2011 in Bank Loans and Microloans

Seven Tips for Selling to Big Businesses

BY Carol Tice

Many small businesses make blunders in trying to sell to Fortune 500. Here's how to land a big account from the other side of the negotiating table:

June 29, 2011 in Marketing

The Most Overlooked Market for Small Business

BY Carol Tice

Small businesses don't often think of big businesses as possible clients. But for those that do, here's a new online tool that's designed to help entrepreneurs make big-biz sales.

May 23, 2011 in Marketing