News and Articles About Retail Marketing
Mythical small shop owners knows every customer. In reality, small businesses need the tools to analyze their sales data if they are to compete.
Data you routinely collect, when properly analyzed, will guide you to better sales and happier customers.
In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
The Seattle-based tech giant has scooped up Irvine, Calif.-based Double Helix Games.
Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
From shoe shopping to privacy concerns, 'big data' has big implications.
Three retail business owners show how to project personality and add a special flair to your store.
For retailers, the holiday season is critical. We look at how small businesses in one New York marketplace are planning to win customers.
The co-founder of a breakthrough app for retail rewards talks about what it takes to build an innovative company.
A California ruling makes it illegal to collect customer ZIP codes in-store. Time to find more innovative ways to collect data on your customers.