Retail Marketing

News and Articles About Retail Marketing

Small Businesses Need Technology to Really Know Their Customers

Small Businesses Need Technology to Really Know Their Customers

Mythical small shop owners knows every customer. In reality, small businesses need the tools to analyze their sales data if they are to compete.
4 Sturdy Pillars of Data for Growing Your Small Retail Business

4 Sturdy Pillars of Data for Growing Your Small Retail Business

Data you routinely collect, when properly analyzed, will guide you to better sales and happier customers.
How to Build a Killer Facebook Page for Your Retail Company

How to Build a Killer Facebook Page for Your Retail Company

In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
Amazon Just Bought a Video-Game Company

Amazon Just Bought a Video-Game Company

The Seattle-based tech giant has scooped up Irvine, Calif.-based Double Helix Games.
Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
5 Ways 'Big Data' Is Changing the World

5 Ways 'Big Data' Is Changing the World

From shoe shopping to privacy concerns, 'big data' has big implications.
Reveal Your Retail Personality

Reveal Your Retail Personality

Three retail business owners show how to project personality and add a special flair to your store.
How Indie Merchants Are Prepping for the Holidays

How Indie Merchants Are Prepping for the Holidays

For retailers, the holiday season is critical. We look at how small businesses in one New York marketplace are planning to win customers.
The Innovators: Shopkick's Cyriac Roeding

The Innovators: Shopkick's Cyriac Roeding

The co-founder of a breakthrough app for retail rewards talks about what it takes to build an innovative company.
Marketing Without the ZIP

Marketing Without the ZIP

A California ruling makes it illegal to collect customer ZIP codes in-store. Time to find more innovative ways to collect data on your customers.

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