YouTube

News and Articles About YouTube

How One of the Internet's Biggest Viral Stars Turned Her Moment Into Momentum
YouTube

How One of the Internet's Biggest Viral Stars Turned Her Moment Into Momentum

In the pantheon of viral videos, Rebecca Black's 'Friday' may be among the most notorious. Here's how the teen star has parlayed her explosive success.
Geoff Weiss
With Obama Interviews, Three YouTube Stars Are About to Get a Lot More Famous
Celebrities

With Obama Interviews, Three YouTube Stars Are About to Get a Lot More Famous

Bethany Mota, GloZell and Hank Green will host one-on-one interviews with the president next week following his State of the Union address.
Geoff Weiss
Here Are the Best Months, Days and Times to Publish YouTube Videos
Content Strategy

Here Are the Best Months, Days and Times to Publish YouTube Videos

Whenever possible, aim for Thursday or Friday between 12 p.m. and 3 p.m.
Geoff Weiss
More Than Tween Stars: How YouTube Is Steering Brands Into the Future
YouTube

More Than Tween Stars: How YouTube Is Steering Brands Into the Future

As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
Laura Entis
6 Predictions on the Future of Content Marketing for 2015
Content marketing

6 Predictions on the Future of Content Marketing for 2015

Everything from the importance of social-media subcultures to the growing popularity of YouTube celebrities.
Brian Honigman
3 Strategies to Unlock YouTube's Potential in 2015
YouTube

3 Strategies to Unlock YouTube's Potential in 2015

With a billion people watching, the necessity of a plan for the network is clear.
Dave Rosner
How YouTube Megastar Connor Franta Is Channeling His Eclectic Passions Into Entrepreneurial Gold
YouTube

How YouTube Megastar Connor Franta Is Channeling His Eclectic Passions Into Entrepreneurial Gold

Brand partnerships can be a goldmine for today's biggest YouTubers. But 22-year-old Connor Franta, who boasts a digital footprint of 5 million followers, would much rather build brands of his own.
Geoff Weiss
Former Hulu CEO Moves Into Web Video With Vessel
Video

Former Hulu CEO Moves Into Web Video With Vessel

Jason Kilar and co-founder Richard Tom are building a platform to rival YouTube.
Nina Zipkin
3 Ways to Boost Your Productivity By Repackaging Content
Content marketing

3 Ways to Boost Your Productivity By Repackaging Content

Basic research and expert interviews can be used in various channels to increase reach.
Ann Smarty
Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.
Apple

Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.
Kim Lachance Shandrow
Not All Viral Videos Are Good Content Marketing
Viral Videos

Not All Viral Videos Are Good Content Marketing

Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Sarah Austin
Google, YouTube Sued Over a Video-Streaming Patent
Legal Issues

Google, YouTube Sued Over a Video-Streaming Patent

A German technology company is arguing that Google is infringing on one of its patents.
YouTube Looks Back at the Biggest Viral Trends of 2014 in Epic Video Mashup
Viral Videos

YouTube Looks Back at the Biggest Viral Trends of 2014 in Epic Video Mashup

The fourth annual edition of YouTube Rewind features an onslaught of international Internet celebrities, remixed hit songs and viral video reenactments.
Geoff Weiss
With 4 Kids and Counting, YouTube CEO Explains How Motherhood Heightened Her Productivity
Work-Life Balance

With 4 Kids and Counting, YouTube CEO Explains How Motherhood Heightened Her Productivity

Susan Wojcicki says that work and motherhood aren't mutually exclusive.
Geoff Weiss