YouTube
BY Matthew Toren
As consumers increasingly tune in to videos on their mobile devices, young entrepreneurs should consider how best to reach them.
YouTube Creates Paid Subscription Service for Brands
BY Jason Fell
Read about YouTube's paid channels, Facebook's international growth, LinkedIn's new 'Channels' and more social-media news.
How to Plan and Shoot YouTube Videos for Business
BY Michael Miller
From scripting to shooting, these tips can help you produce professional looking videos on a budget.
Play Video 3 Secrets of YouTube Marketing (Video)
Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.
YouTube Marketing: What to Consider Before Getting Started
BY Michael Miller
Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.
Gotcha! A Roundup of April Fools' Day Pranks From Around Tech and Social Media
BY Jason Fell
How some companies are having fun on this popular holiday.
YouTube Co-founder Announces New Video Service
BY Brian Patrick Eha
Having started and nurtured the online video revolution, Chad Hurley appears ready to take online video in a new direction.
10 Questions to Ask When Creating Your Company's YouTube Channel
BY Kim Lachance Shandrow
How to develop a plan for posting to YouTube that fits your business strategy.
Zynga Continues to Cut Ties With Facebook
BY Brian Patrick Eha
Zynga and Facebook pull away from each other, Pinterest beefs up its engineering team, YouTube hits one billion monthly users and more social-media news.
3 Tips for Maximizing YouTube's New Layout for Brand Channels
BY Gini Arnold
From creating 'welcome' videos to personalizing your pages, what you need to know about the new changes.
Why Google Plans to Shut Down Reader
BY Brian Patrick Eha
Digg aims to fill the gap with its own reader, Facebook unveils a new timeline, Twitter gets into music discovery and more social-media news.
Russell Simmons Sets His Sights on YouTube with 'Post-Racial' Programming
BY Shira Lazar
For all of the future media startups out there, consider this tip from Uncle Rush: Go digital my friend. Here, the entrepreneur icon describes his plans for the future YouTube network 'All Def Digital.'
3 Ways to Make Your Brand Memorable on Social Media
BY Lindsay LaVine
Advice from business leaders who have mastered the art of social media marketing.
7 Ways to Create More Engaging Videos That Rank Higher in YouTube
BY James Wedmore
What you need to know when it comes to creating videos people can find and will want to watch.
How YouTube Went From Startup to the World's Largest Video-Sharing Site
BY Megan Rose Dickey
Twenty-two key turning points in the social media company's history.
Funding Round Values Photo-Sharing Startup Snapchat at $70 Million
BY Brian Patrick Eha
Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more social-media news.
Facebook's Earnings: Mobile Ads Drive Serious Revenue
BY Brian Patrick Eha
How Facebook grows its mobile revenue, Foursquare's new app for local businesses, Super Bowl advertisers embrace YouTube and more social-media news.
A Quick Guide to Better YouTube Video Search Rankings
BY AJ Kumar
From adding keywords and transcriptions to encouraging viewer interaction, what you need to know about optimizing your videos.
Play Video 3 Tips for Optimizing Video for Search (Video)
BY Danny Sullivan
Search Engine Land editor Danny Sullivan on ways you can make sure your videos are discovered online.
Want Your Video to Go Viral? SEO Basics Come First
BY James Wedmore
Instead of focusing on the elusive goal of going viral, market your online video in a smarter way by using SEO techniques.
3 Steps to Generating Buzz with a YouTube Contest
BY James Wedmore
Video can provide a powerful marketing boost for your business on social networks.
How to Mine Social Networks for Valuable Customer Data
BY AJ Kumar
You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
YouTube to Give Away $50 Million in Free Advertising for New Video Program
BY Jason Fell
Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Five Ways to Optimize Video for Search Engines
BY AJ Kumar
These steps can help boost viewership of your videos and traffic to your website.



