'Life of a Girl Dad:' Mark Zuckerberg Rocks Face Gems and Beaded Bracelets at Taylor Swift Concert The Facebook founder attended the economy-boosting "Eras" tour with his daughters.

By Sam Silverman

Key Takeaways

  • Mark Zuckerberg documented his experience at Taylor Swift's concert on Instagram.
  • The singer's tour is stimulating the economy by billions of dollars.

Opinions expressed by Entrepreneur contributors are their own.

Meta CEO Mark Zuckerberg is a proud Swiftie, and he doesn't care who knows.

The Facebook founder attended Taylor Swift's "Eras" tour in Santa Clara, Calif. over the weekend with his wife, Priscilla Chan, and their three daughters — and he went all out for the occasion.

In photos shared to Instagram with the caption "Life of a girl dad," Zuckerberg is wearing face gems in the shape of a heart around his right eye. Chan was also bedazzled for the show.

RELATED: Mark Zuckerberg Says He Needs to Eat 4,000 Calories Daily. Here's What Might Be on the Billionaire's Menu

Other photos show Zuckerberg seated with his family and wearing several friendship bracelets – which Swifties are known for trading and collecting at shows – that spell out several of Swift's album titles including "Midnights," "Fearless," and "1989."

In the comments, fans praised the entrepreneur – who is worth $117 billion – with one person writing, "Probably hands down the best dad of all the tech giants," while another added, "ZUCK IN HIS LOVER ERA."

According to the pictures from the evening, the family appears to be sitting in a box suite, which can cost up to $50,000 at Santa Clara's Levi's Stadium and can hold up to 22 people, the stadium's website states. (It also includes catering.)

How Much Money Is Taylor Swift Generating for the Economy?

While it's unclear exactly how much Zuckerberg spent on the big-ticket event, Swifties on average have spent $1,300 per show on tickets, travel, and other concert necessities, according to a June survey by research company QuestionsPro.

RELATED: 'Historically Unprecedented Demand': Taylor Swift Fans Caused Ticketmaster's Site To Crash Over 5000 Times

At that rate, the "Eras" tour would generate an estimated $5 billion in economic impact worldwide, which is more than the gross domestic profit of 50 countries, the research firm found.

The Federal Reserve found that Swift's tour is stimulating the United States economy after the Philadelphia Federal Reserve office announced in a report that the tour boosted hotel revenue for the city.

Swift performed at Lincoln Financial Field in Philadelphia on May 12, 13, and 14, although it's unknown exactly how much Swift's tour brought the city of Philadelphia. However, when the "Eras" tour took Chicago from June 2 to June 4, the city's tourism and marketing organization, Choose Chicago, found more than 44,000 hotel rooms were used each night of the concert, generating $39 million in hotel revenue for the city.

Swift has since extended her international tour and is expected to keep going until August 2024.

Sam Silverman

Content Strategy Editor

Sam Silverman is a content strategy editor at Entrepreneur Media. She specializes in search engine optimization (SEO), and her work can be found in The US Sun, Nicki Swift, In Touch Weekly, Life & Style and Health. She writes for our news team with a focus on investigating scandals. Her coverage and expertise span from business news, entrepreneurship, technology, and true crime, to the latest in entertainment and TV news. Sam is a graduate of Lehigh University and currently resides in NYC. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Marketing

Beyond Likes and Shares — How to Leverage Influencer Partnerships in the New Era of Social Media

Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer partnerships, build authentic connections and navigate dark social to create impactful marketing campaigns that drive real engagement and trust.

Leadership

Why Work-Life Balance Is Overrated — and What to Pursue Instead

Managing quality, not time, is the secret to thriving personally and professionally.

Celebrity Entrepreneurs

From Hollywood to Harvest — How Zooey Deschanel is on a Mission to Make Fresh Produce More Accessible

Along with her business partner and ex-husband, serial entrepreneur Jacob Pechenik, Deschanel founded Lettuce Grow. This hydroponic vertical garden system allows you to grow fruits, vegetables, herbs and edible flowers at home.

Marketing

How to Nail Your Product Messaging with This 8-Step Framework

Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Side Hustle

'I Was Called Crazy': This 27-Year-Old's Side Hustle Hit $30,000 a Month in Under a Year — Now It's Worth Millions

Changing regulations forced Angel Rodriguez's jet ski rental company to shut down, and the young entrepreneur had to figure out his next move — fast.