- 2023 Franchise 500 Rank
#97 Ranked #65 last year
- Initial investment
$652K - $8.5M
- Units as of 2022
472 16.5% over 3 years
Primrose Schools is a network of accredited providers of early childhood education. This private school franchise was started in 1982 by Paul and Marcy Erwin in Marietta, Georgia. Primrose Schools began franchising in 1988. The company generally focuses on providing the best education by fostering great relationships and utilizing a broad curriculum.
In the 30 years of its existence, this franchise has risen to become one of the leaders in educational child care. Primrose Schools strives to provide a balanced learning approach, which they believe will build a strong academic foundation for children. Currently, there are over 425 franchise Primrose Schools locations.
Why You May Want to Start a Primrose Schools Franchise
Suppose you are a potential franchisee with prior experience in teaching or administration and have a passion for early childhood education. In that case, this might be the right opportunity for you. By starting this franchise, you may reap rewards from educational child care in your community. The franchise educates more than 60,000 children all over the country.
Over time, the company's balanced learning curriculum has proven to be effective in raising the bar towards quality education. This is typically why many parents continue to entrust their children's education with Primrose Schools education systems. The franchisor usually provides the franchisees with a support system through ongoing training programs and field consultants.
What Might Make a Primrose Schools Franchise a Good Choice?
Primrose Schools has been ranked in Entrepreneur's Franchise 500 many times in the past two decades. This ranking is based on an evaluation of more than 150 data points, including costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.
The market for premier education providers may be great in your community. Parents are typically looking for proven ways to provide a better foundation for their children's success. For many parents, high-quality early childhood education and care may prove to be worth the investment.
To be part of the Primrose Schools team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. Additionally, you should be prepared for ongoing fees, including royalty fees, advertising fees, and renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
How to Start a Primrose Schools Franchise?
To begin your quest to open a franchise, you may chat with the franchise development team and fill out a franchise inquiry request. Primrose Schools may then schedule a franchise disclosure meeting. After meeting the development team, you might review and discuss the Franchise Disclosure Document. The team may link you up with existing franchisees and third party financial sources if needed. The third party financial sources may include the startup cost, equipment, inventory, and payroll.
If you pass the assessments, you may review and sign a franchise agreement. After this, you generally begin site selection with the franchisor's real estate team. From here, Primrose Schools may take you through classroom, online, and onsite school training. After training, you will usually receive multiple months of pre-opening support from the franchisor. Soon you may be helping to shape young minds with your Primrose Schools franchise.
About Primrose Schools
|Related Categories||Childcare, Miscellaneous Children's Businesses, Children's Education/Enrichment|
|Parent Company||Roark Capital Group|
|Leadership||Jo Kirchner, CEO|
3200 Windy Hill Rd., #1200E
Atlanta, GA 30339
|Social||Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest|
|Franchising Since||1988 (2023-1988 years)|
|# of employees at HQ||139|
This company is offering new franchisees throughout the US.
|# of Units||472 (as of 2022)|
Information for Franchisees
Here's what you need to know if you're interested in opening a Primrose Schools franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
|$651,900 - $8,454,000|
Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
|$30,000 off franchise fee|
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
Term of Agreement
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
|Is franchise term renewable?||Yes|
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
|Third Party Financing||Primrose Schools has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory, accounts receivable, payroll|
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
|On-The-Job Training||40 hours|
|Classroom Training||119 hours|
Meetings & Conventions
Security & Safety Procedures
Franchisee Intranet Platform
Additional details about running this franchise.
|Is absentee ownership allowed?||No|
Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like Primrose Schools? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where Primrose Schools landed on this year's Franchise 500 Ranking versus previous years.
Curious to know where Primrose Schools ranked on other franchise lists? Find out below.
Ranked #1 in Childcare in 2022
These are the companies that not only ranked in this year’s highly competitive Franchise 500, but ranked #1 in their respective industry categories.
Ranked #97 in 2023
Entrepreneur’s 44th annual Franchise 500® ranking shines a light on the unique challenges and changes that have shaped the franchise industry over the last year—and how franchisors have adapted and evolved to meet them.
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