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Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$26K - $45K
Units as of 2023
111 Increase 12.1% over 3 years

Do you have a passion for kids' fashion? So does founder and president Rhea Lana Riner. As a young mother of three, she struggled to find high-quality kids’ items on a budget. After inviting a few friends over to swap used children's clothing, she stumbled on overwhelming demand.

The Rhea Lana’s company was born in 1997 with the motto and focus on family, friends, and affordable fashion. Since franchising in 2008, Rhea Lana’s is an award-winning company with over 90 individually owned locations in dozens of states. 

Why You May Want to Start a Rhea Lana’s Franchise?

Franchisees with Rhea Lana’s all tend to have one thing in common—a flexible lifestyle. By allowing franchisees to run the business part-time, Rhea Lana’s fits into all types of families, from full-time working parents to stay-at-home parents. In fact, the majority of franchisees at Rhea Lana’s are moms. Powered by the community, franchisees can connect with other moms who are looking for budget-friendly clothing options for their children.

Franchisees will work their Rhea Lana’s franchise from a storefront. If your dream is to have a business while focusing on your family, joining Rhea Lana’s could be a perfect fit.

What Might Make a Rhea Lana’s a Good Choice?

To be part of the Rhea Lana’s team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also be prepared for ongoing fees that will include royalty and potential renewal fees. 

When you join Rhea Lana’s, a team member will train you at one of their events, and someone from their corporate team will even attend your first event. The company provides a point of sale program and a bar-coded inventory system. The brand will set up your website and send you marketing materials. You'll get a corporate mentor, access to weekly webinars, and much more to support you on your journey with opening a Rhea Lana’s franchise.

How To Open a Rhea Lana’s Franchise

If you're ready to share your passion for consigning clothes with the world, submit a franchise inquiry form. If the brand approves, they'll reach out to you and set up a phone call that shouldn’t last much longer than an hour. Their representative can answer any of your initial questions about the opportunity.

If you like what you hear, they'll send over the Franchise Disclosure Document for you to review. When you're ready, you'll submit an official application and recommendation letters. You'll also verify that you can meet their financial requirements. 

Before Rhea Lana’s approves your application, you'll have a final call with a Rhea Lana’s team member. This is your chance to talk about your "why" behind setting up your business. You'll talk about your background, goals, and why you'd be a good match for the used children's clothing brand. If all goes well, you'll pick out your location and take a step towards selling clothes as unique as the kids who'll wear them.

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Company Overview

About Rhea Lana's

Industry Children's Businesses
Related Categories Children's Retail, Miscellaneous Children's Businesses, Miscellaneous Retail Businesses
Founded 1997
Parent Company Rhea Lana's
Leadership Rhea Lana Riner, President & CEO
Corporate Address 2765 Blaney Hill Rd.
Conway, AR 72032
Social Facebook, LinkedIn, Instagram, YouTube, Pinterest

Business Overview

Franchising Since 2008 (16 years)
# of employees at HQ 29
Where seeking

This company is offering new franchises throughout the US.

# of Units 111 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Rhea Lana's franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$16,500 - $19,500
Initial Investment Information Circle
$25,600 - $45,000
Royalty Fee Information Circle
3%-1%
Ad Royalty Fee Information Circle
$175/event
Term of Agreement Information Circle
5 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing Rhea Lana's offers in-house financing to cover the following: franchise fee

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 30 hours
Classroom Training 30 hours
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
No
Can this franchise be run part time? Information Circle
Yes
Are exclusive territories available? Information Circle
Yes
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Franchise 500 Ranking History

Compare where Rhea Lana's landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022