Franchise 500 2023
2023 Franchise 500 Rank
#418 Not ranked last year
See the Full List
Initial investment
$528K - $977K
Units as of 2022
705 arrow down 6% over 3 years

The Vitamin Shoppe, founded in 1977, provides consumers with a wide array of health and wellness items such as supplements, proteins, healthy weight products, and more. Customers may purchase these products both in-store and via its online apps. The Vitamin Shoppe prides itself on trying to help people achieve their best selves, whatever they define it. 

The Vitamin Shoppe began franchising in 2021 and is actively seeking to add franchisees to its repertoire. 

Why You May Want To Start a The Vitamin Shoppe Franchise

Opening a health and wellness-centered franchise may require a franchisee to have some interest in the business's core values. This means that a franchisee looking to open a The Vitamin Shoppe should be conscious about their health and want to make an impact on others' health, too.

Additionally, you should be well-versed in the field of business to run your venture correctly. While prior experience in sales and marketing may not be a prerequisite for a franchisee, it may come in handy as you run the business. 

What Might Make a The Vitamin Shoppe Franchise a Good Choice?

Opening a The Vitamin Shoppe franchise could offer a more predictable outcome than investing in a completely new brand that may struggle to thrive in an already crowded and competitive industry.

Furthermore, the increasing global concern around health and wellness may make The Vitamin Shoppe's products more appealing to a larger audience. The Vitamin Shoppe believes it is touted to be one of the biggest businesses in the health and wellness category, which is another reason why you may want to open.

To be part of The Vitamin Shoppe franchise team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

How To Open a The Vitamin Shoppe Franchise

The franchise application process for a The Vitamin Shoppe franchise starts with the franchisee filling out a basic application form that captures all your details. After this, you will go through a market evaluation process with the business development manager. The purpose of this step is to ascertain that this business opportunity will work in the territory at which you are considering.

You'll also want to evaluate how well you may be able to sustain your The Vitamin Shoppe franchise in the long run. Do you have the clientele? Are there any gyms or other fitness centers nearby? Learning what other businesses complement a The Vitamin Shoppe could also help you decide where to locate it.

If awarded a franchise, franchisees may receive a great deal of support from The Vitamin Shoppe franchise throughout the franchising process. In addition to pre-opening training, franchisees receive support through brand awareness, marketing, research, and construction. Franchisees may also receive hands-on training and continued support after their franchise location has opened. 

Find Your Perfect Franchise

Company Overview

About The Vitamin Shoppe

Industry Health & Wellness
Related Categories Vitamin Stores, Miscellaneous Health Products, Retail, Miscellaneous Retail Businesses
Founded 1977
Parent Company Franchise Group Inc.
Leadership Melissa Altmix, Franchise Development Manager
Corporate Address 300 Harmon Meadow Blvd.
Secaucus, NJ 07094
Social Facebook, Twitter, Instagram
Sponsored Content

More from The Vitamin Shoppe

A New Era of Franchising is Here

The Vitamin Shoppe

The Vitamin Shoppe Story

After investing more than 45 years in building the most trusted brand in specialty health and wellness, The Vitamin Shoppe is now franchising with only 234 exclusive territories available. The retailer sits prominently in the $50 billion (and growing!) wellness industry and currently operates more than 680 locations. On average, the top 25% of stores generate $2,053,043 average revenue and $411,633 average contribution per store.*


Claim Your Territory, The Vitamin Shoppe Makes the Rest Easy

Five Distinct Revenue Channels

Make money no matter where your customers shop, including passive revenue via commission from website sales

Support to Scale

Scale with ease as The Vitamin Shoppe support team handles everything from automatic inventory management, traffic counters, customer loyalty, and so much more

Established Trust Equity

Profit from our decades-long relationship with customers—70% of revenue comes from return shoppers

Innovative Merchandising Strategy

Stay on the forefront of emerging industry trends through The Vitamin Shoppe’s innovative approach to evolving its product assortment

Trained Experts

The Vitamin Shoppe’s fleet of in-store Health Enthusiasts® know customers by name and are trained experts in health and wellness

About The Vitamin Shoppe

Since 1977, The Vitamin Shoppe has been dedicated to helping customers become their best selves, however they define it. The global, omnichannel specialty retailer and wellness lifestyle company is on a mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness.

The retailer offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive™ The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™.

Less than 300 exclusive territories available Inquire today to claim yours.

* This information reflects the Average Revenue and Average Contribution of The Vitamin Shoppe company-owned stores with a Contribution of $300,000 or more which were open for more than a year as of fiscal year-end 2022 and were operating in at least 3,000 sq ft of space. Of these 118 stores, 49 attained or surpassed the Average Revenue, and 42 attained or surpassed the Average Contribution described above. Contribution is defined as Total Revenue less the sum of Total Cost of Goods Sold and Total Expenses. We refer you to Item 19 of our 2023 Franchise Disclosure Document for additional information. A NEW FRANCHISEE’S RESULTS MAY DIFFER FROM THE REPRESENTED PERFORMANCE. This is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Offerings made by prospectus only and in compliance with the applicable pre-sale registration and disclosure requirements in your state.

Business Overview

Franchising Since 2021 (2023-2021 years)
# of employees at HQ 6,500
Where seeking

This company is offering new franchisees worldwide.

This company is offering new franchisees in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming

# of Units 705 (as of 2022)

Information for Franchisees

Here's what you need to know if you're interested in opening a The Vitamin Shoppe franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$528,000 - $976,900
Net Worth Requirement Information Circle
Cash Requirement Information Circle
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing The Vitamin Shoppe has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 88 hours
Classroom Training 19 hours
Ongoing Support
Meetings & Conventions
Toll-Free Line
Grand Opening
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 5
Are exclusive territories available? Information Circle

Franchise 500 Ranking History

Compare where The Vitamin Shoppe landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where The Vitamin Shoppe ranked on other franchise lists? Find out below.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Business News

Subway Struggles to Attract Multi-Unit Franchisees in the U.S., Announces Major Expansion in Another Country

Subway has been attempting to sign new franchisees to multi-unit deals to improve its ownership model. However, the franchisees it's looking for aren't taking the bait.


How to Effectively Utilize Video in Your Franchise Brand's Marketing Strategy

Knowing where to focus your effort will help you in many ways.

Business News

What Makes Scenthound a Top New & Emerging Franchise

Focusing on out what dogs and their owners actually need helped Scenthound CEO Tim Vogelcreate a successful franchise system.


How to Harness the Power and Money of a Crowd Through Crowdfunding

You don't have to be rich, succumb to ever-growing interest rates, run the risk of your bank collapsing or use your house as collateral to build a franchise. All you have to do is find the right crowd.

Business News

Woman Ties the Knot at White Castle Almost 30 Years After the Chain Gave Her Free Food as a Homeless Teen

Jamie West was just 12 years old when she ran away from the foster care system.


Franchise Ownership Made Easy: Best Practices for Managing and Growing Your Business

Using these tips, you can maximize the benefits of franchise ownership and take your business to the next level.

See more franchise content
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022