FREE Franchise Guide!
Franchise 500 2023
2024 Franchise 500 Rank
#308 Ranked #418 last year
See the Full List
Initial investment
$529K - $977K
Units as of 2023
704 Decrease 1% over 3 years

The Vitamin Shoppe, founded in 1977, provides consumers with a wide array of health and wellness items such as supplements, proteins, healthy weight products, and more. Customers may purchase these products both in-store and via its online apps. The Vitamin Shoppe prides itself on trying to help people achieve their best selves, whatever they define it. 

The Vitamin Shoppe began franchising in 2021 and is actively seeking to add franchisees to its repertoire. 

Why You May Want To Start a The Vitamin Shoppe Franchise

Opening a health and wellness-centered franchise may require a franchisee to have some interest in the business's core values. This means that a franchisee looking to open a The Vitamin Shoppe should be conscious about their health and want to make an impact on others' health, too.

Additionally, you should be well-versed in the field of business to run your venture correctly. While prior experience in sales and marketing may not be a prerequisite for a franchisee, it may come in handy as you run the business. 

What Might Make a The Vitamin Shoppe Franchise a Good Choice?

Opening a The Vitamin Shoppe franchise could offer a more predictable outcome than investing in a completely new brand that may struggle to thrive in an already crowded and competitive industry.

Furthermore, the increasing global concern around health and wellness may make The Vitamin Shoppe's products more appealing to a larger audience. The Vitamin Shoppe believes it is touted to be one of the biggest businesses in the health and wellness category, which is another reason why you may want to open.

To be part of The Vitamin Shoppe franchise team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

How To Open a The Vitamin Shoppe Franchise

The franchise application process for a The Vitamin Shoppe franchise starts with the franchisee filling out a basic application form that captures all your details. After this, you will go through a market evaluation process with the business development manager. The purpose of this step is to ascertain that this business opportunity will work in the territory at which you are considering.

You'll also want to evaluate how well you may be able to sustain your The Vitamin Shoppe franchise in the long run. Do you have the clientele? Are there any gyms or other fitness centers nearby? Learning what other businesses complement a The Vitamin Shoppe could also help you decide where to locate it.

If awarded a franchise, franchisees may receive a great deal of support from The Vitamin Shoppe franchise throughout the franchising process. In addition to pre-opening training, franchisees receive support through brand awareness, marketing, research, and construction. Franchisees may also receive hands-on training and continued support after their franchise location has opened. 

Find Your Perfect Franchise

Company Overview

About The Vitamin Shoppe

Industry Health & Wellness
Related Categories Vitamin Stores, Miscellaneous Health Products, Retail, Miscellaneous Retail Businesses
Founded 1977
Parent Company Franchise Group Inc.
Leadership Melissa Altmix, Franchise Development Manager
Corporate Address 300 Harmon Meadow Blvd.
Secaucus, NJ 07094
Social Facebook, Twitter, Instagram

Business Overview

Franchising Since 2021 (3 years)
# of employees at HQ 6,500
Where seeking

This company is offering new franchises worldwide.

This company is offering new franchises in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming

# of Units 704 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a The Vitamin Shoppe franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$528,900 - $976,900
Net Worth Requirement Information Circle
Cash Requirement Information Circle
Veteran Incentives Information Circle
20% off first-store franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
Take Our Free Franchise Quiz!

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing The Vitamin Shoppe has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 80 hours
Classroom Training 19 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? Yes
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 5
Are exclusive territories available? Information Circle
Take our quick quiz to find your ideal franchise

Franchise 500 Ranking History

Compare where The Vitamin Shoppe landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where The Vitamin Shoppe ranked on other franchise lists? Find out below.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to The Vitamin Shoppe.

Interim HealthCare

Medical and nonmedical home care, medical staffing

Buddy's Home Furnishings

Rent-to-own home furnishings, electronics, and appliances

Fresh Coat Painters

Residential and commercial painting


Industrial cleanser manufacturing and distribution

Related Franchise Content

Catch up on the latest franchise news, trends, and more.


Are Franchises in the Clear After the Expanded Joint Employer Rule Was Struck Down? Industry Experts Answer 2 Critical Questions About What's Next.

Despite franchise industry successes in Congress and federal court, the expanded Joint Employer Rule is not completely dead. The IFA will outline its current status in a webinar on April 23.


'Fueled by a Hunger For New Challenges' — The 5 Types of Entrepreneurs You Want as Franchisees

Franchising is well known as a pathway to entrepreneurial success, offering individuals the opportunity to build their own business under the umbrella of an established brand.


I Built a $1 Million Business While Overcoming a Disability — Here's How I Did It

When facing struggles and setbacks, dream big, embrace your true self, and disregard any limits others impose on you. Ultimately, what truly counts is the effort you put into achieving your goals.


The Franchise Industry is on The Verge of Massive Change With Private Equity's Potential $8 Billion Acquisition of Jersey Mike's

Two iconic brands, Subway and Jersey Mike's, may sell to private equity after years of being closely held. Heavyweight PE firms are an increasing force within the franchising sector, marking a strategic shift and altering the industry landscape.


3 Ways to Get on The Road to Franchising — And How to Find the Right Business For You

Although franchising contributes significantly to the US economy, most US business schools lack dedicated franchising curriculums. These three sources will help you get started and find out which franchise is right for you.


Looking for a Spotless Investment Opportunity? Discover the Best Cleaning Franchises to Own in 2024.

From sparkling floors to polished windows, clean your way to success with the best cleaning franchises, according to the 2024 Franchise 500 Ranking.

See more franchise content
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022