2023 Franchise 500 Rank
#418 Not ranked last year
See the Full List
Initial investment
$493K - $945K
Units as of 2022
705 6% over 3 years

The Vitamin Shoppe, founded in 1977, provides consumers with a wide array of health and wellness items such as supplements, proteins, healthy weight products, and more. Customers may purchase these products both in-store and via its online apps. The Vitamin Shoppe prides itself on trying to help people achieve their best selves, whatever they define it. 

The Vitamin Shoppe began franchising in 2021 and is actively seeking to add franchisees to its repertoire. 

Why You May Want To Start a The Vitamin Shoppe Franchise

Opening a health and wellness-centered franchise may require a franchisee to have some interest in the business's core values. This means that a franchisee looking to open a The Vitamin Shoppe should be conscious about their health and want to make an impact on others' health, too.

Additionally, you should be well-versed in the field of business to run your venture correctly. While prior experience in sales and marketing may not be a prerequisite for a franchisee, it may come in handy as you run the business. 

What Might Make a The Vitamin Shoppe Franchise a Good Choice?

Opening a The Vitamin Shoppe franchise could offer a more predictable outcome than investing in a completely new brand that may struggle to thrive in an already crowded and competitive industry.

Furthermore, the increasing global concern around health and wellness may make The Vitamin Shoppe's products more appealing to a larger audience. The Vitamin Shoppe believes it is touted to be one of the biggest businesses in the health and wellness category, which is another reason why you may want to open.

To be part of The Vitamin Shoppe franchise team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

How To Open a The Vitamin Shoppe Franchise

The franchise application process for a The Vitamin Shoppe franchise starts with the franchisee filling out a basic application form that captures all your details. After this, you will go through a market evaluation process with the business development manager. The purpose of this step is to ascertain that this business opportunity will work in the territory at which you are considering.

You'll also want to evaluate how well you may be able to sustain your The Vitamin Shoppe franchise in the long run. Do you have the clientele? Are there any gyms or other fitness centers nearby? Learning what other businesses complement a The Vitamin Shoppe could also help you decide where to locate it.

If awarded a franchise, franchisees may receive a great deal of support from The Vitamin Shoppe franchise throughout the franchising process. In addition to pre-opening training, franchisees receive support through brand awareness, marketing, research, and construction. Franchisees may also receive hands-on training and continued support after their franchise location has opened. 

Find Your Perfect Franchise

Company Overview

About The Vitamin Shoppe

Parent Company
Franchise Group Inc.
Melissa Altmix, Franchise Development Manager
Corporate Address
300 Harmon Meadow Blvd.
Secaucus, NJ 07094
Sponsored Content

More from The Vitamin Shoppe

A New Era of Franchising is Here

The Vitamin Shoppe

The Vitamin Shoppe Story

After investing more than 45 years in building the most trusted brand in specialty health and wellness, The Vitamin Shoppe is now franchising with only 234 exclusive territories available. The retailer sits prominently in the $50 billion (and growing!) wellness industry and currently operates more than 680 locations. On average, the top 25% of stores generate $1,959,404 average revenue and $379,671 average contribution per store.*


Claim Your Territory, The Vitamin Shoppe Makes the Rest Easy

Five Distinct Revenue Channels

Make money no matter where your customers shop, including passive revenue via commission from website sales

Support to Scale

Scale with ease as The Vitamin Shoppe support team handles everything from automatic inventory management, traffic counters, customer loyalty, and so much more

Established Trust Equity

Profit from our decades-long relationship with customers—70% of revenue comes from return shoppers

Innovative Merchandising Strategy

Stay on the forefront of emerging industry trends through The Vitamin Shoppe’s innovative approach to evolving its product assortment

Trained Experts

The Vitamin Shoppe’s fleet of in-store Health Enthusiasts® know customers by name and are trained experts in health and wellness

About The Vitamin Shoppe

Since 1977, The Vitamin Shoppe has been dedicated to helping customers become their best selves, however they define it. The global, omnichannel specialty retailer and wellness lifestyle company is on a mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness.

The retailer offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive™ The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™.

Only 234 territories available. Inquire today to claim yours.

*This information reflects the Average Revenue and Average Contribution for the Top 25% of The Vitamin Shoppe company-owned stores which were open for more than a year as of fiscal year end 2021 and were operating in at least 3,000 sq ft of space. Of these 134 stores, 51 attained or surpassed the Average Revenue and 62 attained or surpassed the Average Contribution described above. We refer you to Item 19 of our 2022 Franchise Disclosure Document for additional information. A NEW FRANCHISEE'S RESULTS MAY DIFFER FROM THE REPRESENTED PERFORMANCE. This is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Offerings made by prospectus only and in compliance with the applicable pre-sale registration and disclosure requirements in your state. ©2022 The Vitamin Shoppe®. All rights reserved.

Business Overview

Franchising Since
2021 (2 years)
# of employees at HQ
Where seeking

This company is offering new franchisees worldwide.

This company is offering new franchisees in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming

# of Units
705 (as of 2022)

Information for Franchisees

Here’s what you need to know if you’re interested in opening a The Vitamin Shoppe franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
Initial Investment
$492,900 - $944,900
Net Worth Requirement
Cash Requirement
Royalty Fee
Ad Royalty Fee
Term of Agreement
10 years
Is franchise term renewable?

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
The Vitamin Shoppe has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
88 hours
Classroom Training
19 hours
Ongoing Support
Meetings & Conventions
Toll-Free Line
Grand Opening
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed?
Can this franchise be run from home/mobile unit?
Can this franchise be run part time?
# of employees required to run
Are exclusive territories available?

Franchise 500 Ranking History

Compare where The Vitamin Shoppe landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where The Vitamin Shoppe ranked on other franchise lists? Find out below.

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company’s legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022