Elements Massage

Elements Massage

Therapeutic massage services
Want to open a Elements Massage?
2021 Franchise 500 Rank
#371 Ranked #456 last year
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Initial investment
$252K - $491K
Units as of 2020
247 3.3% over 3 years

Company Overview

In pursuit of her dream of owning her own business, Michele Merhib started out by renting space at a local country club to offer massages. She went on to open a retail massage studio in Aurora, Colorado, followed by a second location in Centennial. In 2006, she teamed up with Fitness Together Holdings (now WellBiz Brands) to franchise her concept. Elements Massage franchises provide therapeutic massage services and a wellness program that offers savings to members.

About Elements Massage

Founded
2000
Parent Company
WellBiz Brands
Leadership
Adam Passarelli, Senior VP
Sponsored Content

More from Elements Massage

Why Own an Elements Massage?

Profitability Due to an Ever-Increasing Demand for Massage and Recurring Revenue from a Membership Model

The Elements Massage brand demonstrates a proven track record for continued success: the brand has enjoyed double digit same-store sales over the past decade and has already grown to 250 units and counting. The time is ripe for future franchisees to join the Elements Massage system and expand into a lucrative industry.

The American Massage Therapy Association 2018 findings indicate that the $16 billion wellness industry is projected to grow at an average of 4% per year through 2022. Elements’ laser-focused approach therefore aligns optimally with the demand and economic reach of a pocket-deepening segment in a major industry. Furthermore, while massage services benefit all ages and demographics, an increased focus on health and wellness by the nation’s prime demographic, the millennial consumer, has translated to a growing demand for the benefits of massage therapy. The purchasing power for this demographic is on the rise: By 2020, millennial consumers are projected to leverage a combined purchasing power of $1.4 trillion annually and represent 30 percent of total retail sales.

A Singular Focus but Never a One-Size-Fits-All Approach: The Elements Way®

Unlike other businesses in the massage space, the brand doesn’t offer facials or other services beyond massage therapy. The Elements Way allows the focus to be delivering the most effective, personalized massage.

That curated-to-consumer experience is a critical driver for millennials, who increasingly expect customizable and high-quality offerings. Not only is Elements optimally positioned to tap into millennial demand, the brand’s client-therapist alliance—the Elements Way®—meets guests where they want to be met.

A Tech-Resistant and Simple Model

As e-commerce juggernauts like Amazon increasingly change the landscape across industries, business owners seeking longevity must turn to brands that are naturally resistant to the well-documented “Amazon Effect.” Elements Massage’s service offering is tech-resistant and can’t be supplanted by automated systems. This translates to an Amazon-resistant model that can reliably carry franchisees forward.

But why Elements Massage instead of a competitor? Because unlike others, the brand keeps the focus on massage therapy, and Elements studios maximize volume within 1,300 to 2,000 square feet of studio space.

That means that franchise owners aren’t stretched thin by complex hiring and scheduling needs, nor navigating a bigger footprint with more overhead costs. The simplicity of Elements’ model is its greatest strength: all marketing fees go toward a one-service offering; franchisees enjoy a more affordable investment level and a smaller footprint.

Growth-Friendly Franchisee Support

Given the demand for massage plus Elements’ streamlined model and offering, the Elements Massage brand is well-positioned for explosive growth. Even better news: Elements prioritizes franchisee training and support, offering several key assets to help ensure that franchisees achieve success.

In order to help prepare franchisees, Elements utilizes a business development team that franchisees can tap into to help them drive their location’s growth, and which is readily available to them. The Support Center offers a variety of communication tools with franchisees, including webinars, newsletters and video communications. In addition, Elements franchisees enjoy access to a system-wide intranet loaded with resources.

All of these factors combined mean that Elements Massage signifies much more than just a rejuvenating treatment—it’s a sublime franchise opportunity.

Franchising Overview

Franchising Since
2006 (15 years)
# of employees at HQ
110
# of Units
247 (as of 2020)

Franchisor Information

Corporate Address
9780 Meridian Blvd., #400
Englewood, CO 80112

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Elements Massage franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$39,900
Initial Investment
$251,950 - $491,350
Net Worth Requirement
$350,000
Cash Requirement
$100,000
Veteran Incentives
20% off franchise or development fee
Royalty Fee
6%
Ad Royalty Fee
2%
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Elements Massage has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training
52 hours
Ongoing Support
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where Elements Massage landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Elements Massage ranked on other franchise lists? Find out below.

Ranked #371

Franchise 500 Ranking

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021