Grow Your Franchise - Page 2


Would You Turn Your Small Business Into a Franchise? Here's Why Everyone From Hardware Stores to Hot Dog Shops Are Doing It.

When you've put your blood, sweat and tears into building an independent business, it's hard to know if converting to franchise is selling out, or buying into something better. We talked to business owners across industries about how they made the decision, and to franchisors on why they're pursuing the conversion strategy.


How Immigrating From Argentina to the Bronx at 11 Prepared Her For Life as a Franchisee

Vanesa Ellis was no expert in mosquitos or lawn care, but other experiences made her a perfect fit for two home-care brands.


This Southern Biscuit Business Was Taking Off When It's Founder Died Suddenly. Here's What Happened Next.

The team at Rise Southern Biscuits & Righteous Chicken came to understand "the ultimate measure of a good leader."

More Posts on Grow Your Franchise


A Guide to Elevating Your Franchise with Competitive Research and Data-Driven Insights

It's time to break out your investigative hat and do your research.


Know Your Audience, Conquer the Market — The Importance of Buyer Personas in Franchise Marketing

Knowing your audience is half the battle. Understanding how to best speak to them is just as critical.

Business Process

Want Maximum ROI For Your Franchise? Try Harnessing These Franchise Trends

With so many brands vying for customers, companies must be willing to adapt strategies, products, and services to stay competitive and keep up with the changing times.


Crafting a Franchise Brand Story — The Secret Ingredient That Will Set You Apart From Competitors

It's not just about being different, but about owning that difference. A brand's story isn't just a narrative; it's the emotional and logical connection established with customers.


Using Delegation and the Proper Systems to Avoid 'Entrepreneurial Velocity' and Create a 'Self-Driving' Franchise Business

The bottom line? You can only go so far and so fast by yourself. Delgating to the right people and having the right systems in place are vital to franchise success.


'Franchise Sales Rarely Happen by Accident', These Are 7 Factors to Consider in Franchise Lead Generation

An occasional serious prospect may just wander in the door, but most franchises are sold because a franchisor executes a marketing plan designed to attract that prospect.


Dog Training Franchises Can Struggle in a Crowded Marketplace. Here's How One Company Expanded to 300 U.S. Franchises.

Dog Training Elite used a personalized model — training dogs and educating owners — to differentiate itself and expand.

Starting a Business

Your Favorite Hobby Should Not Always Turn Into Your Business. Use These 3 Tips to Find Your Next Idea Instead.

Use these three tips for considering prospective business options that match your entrepreneurial goals.


How to Estimate Benchmarks and Optimize Your Franchise's Marketing Performance

It is critical to assess results to guarantee that your spending effectively generates high-quality leads at a reasonable cost


Business Growth Stems From Getting the Right Customer Feedback. Here's How to Get It.

Here's one of the most effective strategies in the pursuit of making customers happy when their expectations are constantly changing.


They Toured the World as Christian Musicians. Years Later, Franchising Brought Them Back Together

Joel Engle and David Odom were on the road together as Christian musicians in the 1990s. Now their connection continues with WIN Home Inspection franchises.