Real estate
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2022 Franchise 500 Rank
#405 Ranked #446 last year
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Initial investment
$66K - $205K
Units as of 2021
190 42.9% over 3 years

Here’s what you need to know if you’re interested in opening a HomeSmart franchise.

HomeSmart, founded in 2000, is a real estate and brokerage company in the US. They offer services to buy, sell, and rent. HomeSmart International also provides consulting services. With decades of experience, they are committed to providing a quality, affordable and advanced real estate experience to sellers, buyers, and agents alike.

The perfect candidate for a HomeSmart franchise is someone with a passion for business, real estate, and the local community.

Why You Should Start a HomeSmart Franchise

Owning a HomeSmart franchise means that you are part of a trend-setting real estate company. They use technological advances to ensure they always provide the best experience for the buyer, seller, and the agents they work with at each franchise location.

A HomeSmart franchise is a fantastic opportunity to offer your community a chance to live the life of their dreams. Their six-step marketing process focuses on making sure that every house sells for its highest value. This means that both the seller and the buyer gain access to the best. They also provide generous commissions to their real estate agents.

As a franchisee, you will be helping people to transfer one of the most valuable assets they can own: the home. With a HomeSmart franchise, you can make sure that one of the most stressful experiences in anyone's life is faster and more comfortable. For both the seller and the buyer, HomeSmart International is an integral part of the home buying and selling process.

What Might Make HomeSmart a Good Choice?

HomeSmart pioneered the integration of advanced technology in the real estate business. Their franchise program helps franchisees to reduce overhead and increase profits, giving them a competitive advantage over other real estate brokers in the area.

Over the last few decades of operation, HomeSmart has achieved notable market dominance. With over 3,000 agents, it is one of the largest, most successful full-service real estate brokerage firms in the US. Their proprietary systems and tools ensure agents save time and money. The HomeSmart Broker System enables each franchise to provide agents with the highest service, the highest value, and the city's lowest cost. This means that clients, both buyers, and sellers, will also receive innovative and affordable services.

How to Open Your Own HomeSmart Franchise

To start a HomeSmart franchise, you will need to have adequate liquid assets and net worth. You may be able to have a confidential consultation with HomeSmart, where you can ask questions about your specific experience and what equipment you’ll need.

HomeSmart keeps its franchise process close to its vest but expect to undergo several interviews with the company. This will give them an insight into your views and you into theirs. You will also have to find a territory that is ready for a franchise.

Once you have signed on board, you will attend training to equip you with the knowledge and skill to run your franchise successfully. This company wants to help your franchise succeed and will work with you to make sure you feel at home with HomeSmart.

Find Your Perfect Franchise

Company Overview

About HomeSmart

Services (Other)
Related Categories
Real Estate
Matt Widdows, CEO & Founder

Franchising Overview

Franchising Since
2005 (17 years)
# of employees at HQ
Where seeking

This company is seeking new franchisees worldwide.

This company is seeking new franchisees in the following US states: Alaska, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Louisiana, Massachusetts, Maryland, Maine, Minnesota, Missouri, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin, Wyoming

# of Units
190 (as of 2021)

Franchisor Information

Corporate Address
8388 E. Hartford Dr., #100
Scottsdale, AZ 85255

Information for Franchisees

Here’s what you need to know if you’re interested in opening a HomeSmart franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
Initial Investment
$65,500 - $205,000
Net Worth Requirement
Veteran Incentives
25% off franchise fee
Royalty Fee
Ad Royalty Fee
Term of Agreement
10 years
Is franchise term renewable?
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
HomeSmart has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training
40 hours
Additional Training
Virtual training
Ongoing Support
Meetings & Conventions
Grand Opening
Online Support
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed?
Can this franchise be run from home/mobile unit?
Can this franchise be run part time?
# of employees required to run
Are exclusive territories available?
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Franchise 500 Ranking History

Compare where HomeSmart landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

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The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021