Serving a Targeted Audience Led to Big Success for this Franchisor
Rafael Alvarez spent three decades building a tax-preparation franchise trusted by the Latino community. Now he’s preparing for rapid growth and national expansion.
Courtesy of ATAX
This story appears in the December 2020 issue of Entrepreneur. Subscribe »
Stephanie Schomer • Deputy Editor
Entrepreneur Staff
Stephanie Schomer is Entrepreneur magazine's deputy editor. She previously worked at Entertainment Weekly, Architectural Digest... Read more