United Country Real Estate

United Country Real Estate

Real estate
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2022 Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$11K - $50K
Units as of 2020
402 3.6% over 3 years

Here’s what you need to know if you’re interested in opening a United Country Real Estate franchise.

United Country Real Estate is a privately owned company that offers auction, brokerage, and marketing services. Roscoe Chamberlain established the company in 1925. In founding the company, Chamberlain wanted to provide a different view of the country to individuals living in the suburban and urban areas. This is why the company focuses on small-town and country dream properties located across the nation. 

For nearly 100 years, the company has continued connecting its customers with properties in the rural U.S. and other idyllic locales. This kind of approach has made the company stand out and become one of the largest real estate auctioneers and professionals in the industry. 

Why You May Want to Start a United Country Real Estate Franchise

As a potential franchisee, one of the smartest business decisions you can make may be to buy into an already established franchise rather than build a business from scratch. By buying into this real estate franchise, you reduce the amount of money required to build a business from the bottom up. You also enter into a company with a vast customer base and name recognition. This saves both time and money.

As with any business venture, there are risks involved. Even though United Country Real Estate does not guarantee success, the risks are likely lower due to their proven systems in which their franchises operate. While there is currently an influx of real estate franchises, most of them are similar in concept. United Country Real Estate remains a unique concept because of their method of using auctions to sell homes. This method decreases the amount of time between a sale and receipt of the money by the seller.

What Might Make a United Country Real Estate Franchise a Good Choice?

This real estate franchise is fairly low-cost to begin. This kind of franchise model appeals to most potential franchisees because of the relatively low risk involved. 

As one of the oldest real estate franchises in the U.S., United Country Real Estate has amassed much experience and knowledge of the industry. Instead of focusing on where a client wants to live, the franchisor advertises a lifestyle. They combine extensive, nationwide exposure for your listings with the local advantage of specialized and passionate brokers, agents, and auctioneers.

How Do You Start a United Country Real Estate Franchise?

Once you've been approved to open a United Country Real Estate franchise, you'll have the opportunity to participate in an orientation, followed by a time of intense training aimed at making you as proficient in the business as possible. You'll also have access to assigned specialists from headquarters in Kansas City, Missouri, an extensive library of training tools and videos, and ongoing live and webinar training.

Franchise support doesn't end once you're established. United Country Real Estate continues to provide marketing and technology training and support through their home office. The company will not leave you out to dry. 

Once you jump through all the hoops, you are ready to begin your business. So, are you ready to start selling the dream life?

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Company Overview

About United Country Real Estate

Services (Other)
Related Categories
Real Estate
Parent Company
United Real Estate Holdings LLC
Dan Duffy, CEO

Franchising Overview

Franchising Since
1997 (25 years)
# of employees at HQ
Where seeking

This company is seeking new franchisees in the following US states:

This company is seeking new franchisees in the following international regions:

# of Units
402 (as of 2020)

Franchisor Information

Corporate Address
2820 N.W. Barry Rd.
Kansas City, MO 64154

Information for Franchisees

Here’s what you need to know if you’re interested in opening a United Country Real Estate franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$8,000 - $20,000
Initial Investment
$10,875 - $50,380
Veteran Incentives
10% off franchise fee; free training for one employee; free registration for first national conference
Royalty Fee
Term of Agreement
5 or 10 years
Is franchise term renewable?
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Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training
26.5 hours
Ongoing Support
Meetings & Conventions
Toll-Free Line
Online Support
Field Operations
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing


Additional details about running this franchise.

Is absentee ownership allowed?
Can this franchise be run from home/mobile unit?
Can this franchise be run part time?
Are exclusive territories available?
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The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021