Get All Access for $5/mo

4 Ways to Sell Like the Rock Star Entrepreneurs Adapting an entrepreneurial mindset can transform your sales approach.

By Marc Wayshak Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

xijian | Getty Images

There's more to entrepreneurship than just starting a business. The world's best entrepreneurs have a powerful mindset that sets them apart from the rest. Whether you're new at sales, or you're a seasoned salesperson, there's a lot you can learn about selling from today's most successful entrepreneurs.

Adapting an entrepreneurial mindset can transform your sales approach, and help you crush your sales goals. You'll notice an immediate uptick in your sales, while you close more deals at higher value points.

Here are four simple ways to start selling like the world's best entrepreneurs:

1. Take risks with prospects.

Top entrepreneurs aren't afraid to take risks. Don't let fear of rejection or lost opportunity hold you back from taking risks that can pay off in the long run. Find the courage to say something provocative that will pull your prospects out of their comfort zones. Be willing to stretch budgets to test the limits of what your prospects are willing to invest in solving their greatest challenges. When you take the calculated risks common to great entrepreneurs, you'll not only close more sales -- you'll close bigger, more profitable sales.

Related: 7 Psychological Strategies for Mastering Sales Negotiations

2. Focus on making money.

The best entrepreneurs focus on one thing and one thing only -- growth. Likewise, successful salespeople know to focus exclusively on making extremely profitable sales. Harness your entrepreneurial spirit by dedicating all your time and energy to those activities that will make you more money. Instead of getting bogged down in daily minutia, learn to delegate tasks that don't generate big revenues.

3. Have your own plan for success.

Successful entrepreneurs are strategic. Without a clear, strong strategy for success, startups would falter and fail within a few months' time. The same is true for sales. Unfortunately, the vast majority of salespeople aren't strategic at all. They're just doing what it takes to get by, day after day. Take a page from the entrepreneur's handbook and create your own sales strategy for success. Sit down and determine exactly what you must accomplish over the next three, six, 12 and 18 months to reach your sales goals.

Related Book: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

4. Think of yourself as the owner.

Regardless of whether you own your company, this still applies to you. Entrepreneurs with their own businesses know there are only two options -- success or failure. As a result, they take full responsibility for doing what it takes to succeed. This is a key mindset shift for many salespeople, who see themselves as answering to their managers or other people in their companies. Break free from this detrimental approach to your job and take control of your own selling techniques. Instead of relying on your manager or someone else in your company for your own growth and success, take ownership over yourself, your sales results and your future.

Related: 5 Strategies for Entrepreneurs to Improve Sales

Do you think like a successful entrepreneur? If not, which keys did you find most helpful in altering your mindset? Share your thoughts in the comments below -- and then check out this free 1-Minute Sales Personality Quiz to see where you currently stand.

Marc Wayshak

Sales Strategist and Author

Marc Wayshak is the author of Game Plan Selling . As a sales strategist, he has created a system aimed at revolutionizing the way companies approach selling.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.


This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.


Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.