5 Simple Steps to The Best Sales Presentation of Your Life Brevity, solutions, stories, but above all listening, will see you closing more, larger deals.

By Marc Wayshak Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Hero Images | Getty Images

You know that feeling you get when you absolutely crush a sale? You connect with a prospect who's excited about your offering -- and then you close a larger deal than you ever expected to. If these big successes feel random and unpredictable, it's time to focus on a reliable sales presentation strategy that can help you crush more sales than ever before.

By following just a few simple steps, you can make any sales meeting a success. Are you ready to give the best sales presentation of your life? Check out these five steps to the perfect sales presentation, so you can start to crush your sales goals.

1. Keep it short.

Remembered best by the acronym KISS, for "Keep it sort, stupid!" this simple advice might sound harsh, but it will help you give a killer sales presentation, every time. Do you like listening to someone else ramble on and on? Of course not. And neither does your prospect. So don't.

This is common sense, yet most salespeople get carried away with excitement over what they have to share and end up talking way too much. Make that mistake, and you'll see your prospect's eyes glaze over.

Related: Your Business Can Be Boring But Your Marketing Can't

Instead, keep your presentation as short as possible. Focus only on what your prospect cares most about, and nothing more.

2. Present a solution.

Don't think of your offering as a product or service. Instead, think of it as a solution to your prospect's deepest frustrations. Spend the discovery portion of your meeting uncovering and understanding those top challenges, then focus the rest of your presentation on solving them.

Don't get distracted by features and benefits that aren't relevant to your prospect, or you might just talk your way out of closing a big sale.

3. Tell a story.

Rattling off a list of features and benefits isn't engaging -- it's boring. Keep prospects interested by using case studies to create a story. Not only is this more fun for prospects to listen to, but it also allows them to picture themselves achieving specific results. Share the story of a client who faced a similar key challenge and solved it with your offering. This brings lists and statistics to life in a compelling way that will ultimately help you close way more sales than ever before.

4. Be willing to get sidetracked.

When you've rehearsed your presentation and have certain points in mind that you'd like to cover, an interruption from a prospect might catch you off guard. You might think, "I don't want to get sidetracked," or "I'll just finish this point really quickly and then see if they have any questions." This is sales suicide!

Related: The Right Way to Interrupt Someone at Work

If you want to close a sale, you have to understand what your prospect is thinking -- and any interruption is the perfect opportunity to find that out. Welcome your prospect's question or concerns. Then use what you learn to tailor the rest of your presentation to what your prospect cares most about.

5. Ditch the monologue.

Many salespeople, when moving from the discovery process to the sales presentation, switch from an engaging dialogue to an informative monologue. Instead, keep the meeting conversational by ending sentences with little questions such as, "Does that make sense?" or "Would this work for you?" These mini-questions create more value when you sell. They also provide you with helpful feedback throughout the meeting. Feedback ensures you and your prospect are both headed in the same direction, toward a successful close.

Related: 6 Things Sales Professionals Should Never Do

Which of these five steps stands out to you? How will you use it to make your next presentation your best one yet?

Marc Wayshak

Sales Strategist and Author

Marc Wayshak is the author of Game Plan Selling . As a sales strategist, he has created a system aimed at revolutionizing the way companies approach selling.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

'My Brain Thrives on Variety': His Side Hustle Inspired By 'The 4-Hour Workweek' Led to $600,000 in 16 Months

Mark Hellweg, 42, knows what it takes to start a business "with a fraction of the capital."

Business News

The Free AI Tool That Will 3x Your Sales

Stop guessing in marketing! Unlock Google AI Studio as your free 24/7 consultant. Discover a five-step framework to boost email, landing pages and sales.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

An Investor Doubted Me and My Business Because I'm a Working Dad — Here's Why You Don't Have to Sacrifice Work or Your Family.

Prioritizing business should never mean ignoring family. Entrepreneurs who give themselves to both will quickly find that success in the one feeds success in the other.