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Bucket Listers Founder Andy Lederman on Exploring New Opportunities for Growth Interview with Founder/CEO of Bucket Listers Andy Lederman on standing out as a content creator, testing social media growth hacks, and building trust through strong core principles.

By Shawn P. Walchef

Opinions expressed by Entrepreneur contributors are their own.

Takeaways:

Growth Hacks - Walking away from a career in finance to start a digital media company might sound crazy. But Andy Lederman put in enough time, effort, and research to be successful. He continues to find ways to battle the ever-changing social media algorithms and gain popularity for his Bucket Listers brand.

How to Stand Out in the Creator Economy - The creator economy is booming. According to Andy Lederman, it takes specific characteristics for one to stand out enough to become a paid content creator.

Building Trust Through Strict Curation - Andy Lederman and Bucket Listers blew up to millions of followers seemingly out of nowhere. That rapid growth was due to execution of their mission, and sticking to the pillars of their process which gained the trust of their followers both new and old.

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Standing out as an influencer in the creator economy is very difficult.

Founder/CEO of the Bucket Listers website and brand Andy Lederman agrees that a litany of things must fall into place in order for the dream of becoming an online influencer to turn into reality. Still he knows it is possible; he did it himself.

"I think just having a unique voice is always super helpful. Having really a niche following, people who really resonate with you." Andy Lederman tells host Shawn P. Walchef of CaliBBQ Media on the Restaurant Influencers podcast.

"I think to really stand out, people want to see your personality in your videos or your content".

Resonating with the public and partners is what Andy Lederman created with Bucket Listers.

"Our site is extremely curated. Partners are excited to work with us and align their brands with Bucket Listers and to make it on 'The Bucket List.'"

Sticking to their core missions has not only built a culture of alignment with participating businesses, but has also built a sustainable level of trust with their millions of followers for their curated happenings.

A deep belief in his company and a great team around him is what enables the dream of Bucket Listers to keep growing. A dream that is pursued as earnestly as the items on any bucket list.

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NOMINATE A RESTAURANT INFLUENCER — Do you know someone who is killing it on social media? Let us know by emailing influencers@calibbq.media or sending the @calibbqmedia team a DM on social media.

ABOUT RESTAURANT INFLUENCERS:

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants. Learn more about Toast.

Restaurant Influencers is also supported by DAVO. Never worry about sales tax again. Try DAVO and get your first month free. And AtmosphereTV - TV to Enhance Your Business. Try AtmosphereTV.

Shawn P. Walchef

Founder of Cali BBQ Media

“Be the show, not the commercial.”

Cali BBQ Media Founder Shawn Walchef helps brands and leaders leverage the new Business Creator Economy with strategic Smartphone Storytelling and Digital Hospitality.

His Cali BBQ restaurant company has generated more than $35 million since opening in 2008. They operate numerous locations in San Diego and beyond.

Shawn’s weekly video series Restaurant Influencers (published by Entrepreneur Media and produced by Cali BBQ Media) has been seen by over 25 million people.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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