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Control the Way People Think About You Using These Secrets From a Publicity Strategist Ulyses Osuna discusses PR strategies for shaping personal brands and controlling the narrative.

By Jeff Fenster

Key Takeaways

  • Strategic PR efforts are essential for building a strong personal brand and shaping public perception.
  • Leveraging relationships and connections can significantly expand your reach and influence.
  • Balancing personal time and professional success is crucial for long-term fulfillment and growth.

Opinions expressed by Entrepreneur contributors are their own.

In today's digital age, where personal branding and public perception play a vital role in success, strategic PR efforts have become more important than ever. Ulyses Osuna, the founder of Influencer Press, joined our show to share valuable insights on the significance of PR, the evolving landscape, and the keys to achieving business growth while maintaining a fulfilling personal life.

One of the key takeaways from the conversation was the importance of strategic PR efforts in building a personal brand and shaping public perception. Ulyses emphasized that PR is not just about getting media coverage; it's about controlling the narrative and shaping how others perceive you. By strategically positioning yourself and your brand through effective PR, you can influence public opinion and establish yourself as an authority in your field. Another crucial aspect discussed was the power of leveraging relationships and connections.

Ulyses highlighted the "Buglight Concept," which involves utilizing the support and connections of others to achieve success. By building strong relationships and leveraging the networks of influential individuals, you can significantly expand your reach and influence. Ulyses's own success with Influencer Press is a testament to the power of connections in the PR world. While professional success is undoubtedly important, Ulyses also stressed the significance of balancing personal time and fulfillment. In the pursuit of business growth, it's easy to neglect personal well-being and relationships. However, Ulyses emphasized that true success lies in finding a balance between professional achievements and personal happiness.

By prioritizing personal time and fulfillment, entrepreneurs can sustain long-term growth and avoid burnout. In the ever-evolving landscape of PR, Ulyses highlighted the need for a clear mission when seeking press coverage. He emphasized the importance of aligning your brand with a cause or purpose that resonates with your target audience. By having a clear mission and purpose, you can attract media attention that aligns with your values and goals, ultimately enhancing your brand's reputation and reach. Additionally, Ulyses discussed the importance of pricing services correctly and finding the right balance between personal involvement and business scalability.

The conversation also touched upon the dynamics of client relationships and the impact of showcasing external support. Ulyses emphasized the value of building strong relationships with clients and going above and beyond to exceed their expectations. Furthermore, he highlighted the importance of showcasing external support, such as media coverage or endorsements, to establish credibility and attract new clients. Ulyses's own podcast, The Blacklist, where he shares insights and interviews successful entrepreneurs, was also discussed. He explained that launching the podcast was a way to give back to the entrepreneurial community and share valuable knowledge.

By continuously learning from others and implementing breakthrough ideas, Ulyses emphasized the importance of immediate action and continuous improvement for business growth. In conclusion, strategic PR efforts are essential for building a strong personal brand and controlling the narrative in today's digital age. By leveraging relationships, finding a balance between personal and professional life, and having a clear mission, entrepreneurs can shape public perception, expand their reach, and achieve long-term success. Ulyses Osuna's insights serve as a valuable guide for those looking to navigate the ever-changing landscape of PR and personal branding.

About The Jeff Fenster Show

Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

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Jeff Fenster

Founder, Everbowl

Jeff Fenster is an award winning entrepreneur, best selling author, podcast host and expert in relationship capital.

His entrepreneurial success is vast - ranging from a quick serve restaurant chain, payroll and HR company, digital marketing agency and a construction company. But no matter what venture Jeff pursues, he lives by the principle of putting people first.

He was named a Empact100 Showcase Top 100 Entrepreneur in 2013, 2019's Top 40 Executive Under 40 by the San Diego Business Journal, and a Top Entrepreneur to Watch for 2020 by Thrive Global.

Jeff’s acclaimed podcast, The Jeff Fenster Show, features successful entrepreneurs, celebrities and athletes sharing their insights and stories of success. Today, Jeff speaks around the country on entrepreneurial mindset, authentic networking and vertical integration.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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