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Snapchat's Legal Woes to 'Disappear' After Reaching Settlement With the FTC While Snapchat's snaps don't necessarily disappear as advertised, the company is also facing heat about the deceptive way in which it unknowingly culled user data.

By Geoff Weiss

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Snapchat will face 20 years of independent monitoring after settling charges alleged by the Federal Trade Commission that the ephemeral messaging and video service had misrepresented itself to consumers.

Though Snapchat has advertised that its messages "disappear forever," the FTC remarked that there were "several simple ways that recipients could save snaps indefinitely," according to the settlement -- including with third-party apps and screenshots.

Additionally, the commission took issue with the fact that Snapchat claimed it did not collect personal user data -- though a security breach of 4.6 million users' names and phone numbers earlier this year clearly illustrates that it had.

Related: Snapchat Adds Texting, Video-Chat Capabilities

"If a company markets privacy and security as key selling points in pitching its service to consumers, it is critical that it keep those promises," wrote FTC chairwoman Edith Ramirez in the decision.

For its part, Snapchat responded to the settlement in a curt blog post, which affirmed the company's commitment to transparency but noticeably lacked an apology.

"Even before today's consent decree was announced, we had resolved most of those concerns over the past year by improving the wording of our privacy policy [and] app description," the statement reads.

Related: 5 Reasons Every Business Should be on Snapchat

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

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