These 2 Brothers Are Trying to Start a Revolution in Hat Head

Jordan and Ian Kay want sports fans to embrace their superstitions with style.

learn more about Dan Bova

By Dan Bova

Rally Flip Cap

Last season on Elevator Pitch, brothers Jordan and Ian Kay wowed the judges with a high-energy pitch for their product, Rally Flip Cap, a double-billed hat with a flip-up feature that reveals a hidden logo or handwritten message. (Watch their pitch here.) We caught up with the dynamic duo to get their tips for pitching and fundraising, and to find out if America is, you know, flipping out for their hats.

How did the idea for Rally Flip Cap come about?

Jordan: In 2010, I was at a Dodger game when I had my "aha moment." I noticed people were turning their hats inside out, wearing them to strike up a rally and cheer on their team. I love wearing hats and didn't want to crease or mess up my hat. I said, "There has to be a better way," and that's how the concept came to fruition.

Ian (left) and Jordan Kay.

Is this your first product?

Ian: No. Since 2009 we've been working with our family business, Cisco Sales Corp., a product development and sourcing company. For over 41 years, our dad made products for other people.

Jordan: We have brought to market other items in-house such as the Digi-Piggy, a digital coin counting bank, and the 123 Miracle Sharpener, a 3-stage manual knife sharpener. Both of these items were design patented. The Rally Flip Cap has a utility patent.

Related: 8 Proven Habits for Ultimate Success

Tell us your biggest challenge selling this product.

Ian: Educating people about the option to flip up the top bill. Because our hat is the first of its kind, teaching people a new habit of separating the bills proved challenging.

How did you overcome it?

Ian: We had to create the demand and show how useful our product is with the added value it brings. We documented our journey on @rallyflipcap social media accounts.

Jordan: We always told ourselves, "If no one knows about us, no one will care." We promoted Rally Flip Cap, exhibited at trade shows and wear them pretty much everywhere we go.

Ian: If you don't market yourself, nobody will.

Related: Pitching Your Business to a Journalist? Here's What Works.

How did you find funding?

Jordan: Cisco Sales Corp. invested into the research, development, molds, tooling and marketing. We've been bootstrapping.

Ian: Both of us invested sweat equity and personal savings into the venture and continue re-invest revenue back into building the brand.

What have you learned about pitching?

Ian: Failing to prepare is preparing to fail. It's important to practice and refine your pitch.

Jordan: Always make sure you have eye contact with whomever you are pitching to, even if it's into a camera.

Ian: When you truly believe in what you are doing, you will come off as more genuine.

Can you please give us a couple of dos and don'ts for pitching?

Jordan: Don't wing it. Practice your pitch in public and get outside your comfort zone.

Ian: Get feedback from family members, friends -- and strangers. Focus on pitching the value of your product or service. Be authentic and confident in whatever you are promoting.

What keeps you motivated during tough times?

Jordan: We respect and love the game of entrepreneurship.

Ian: We're grateful to be alive and motivated by taking action.

Jordan: We enjoy speaking our truth while being ourselves. We will continue to inspire and help people to accept adversity by taking the challenges of life head-on.

Ian: We enjoy the process of building and learning, and believe in the power of positive thoughts manifesting. We continue to find creative ways to solve and prevent problems; however, without problems there is no business.

Final piece of advice for anyone out there who has an idea but hasn't gotten it off the ground yet?

Jordan: If you don't care about your idea or service, no one will. Share your ideas openly with others and be able to take constructive criticism.

Ian: Be aware of your strengths or skill sets. It's never too late to start something. Go into the experience knowing that you will have setbacks and failures, which are stepping stones to success. It's better to try and fail than it is to have never tried at all.

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at He previously worked at Jimmy Kimmel Live, Maxim and Spy magazine. Check out his humor writing at Planet Bova.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

This OnlyFans Star Was Once Part of a Fanatical MLM Cult. "I Was Forced Into Celibacy."

Cami Strella was lured into a multilevel marketing scheme but escaped to start her own six-figure-a-month business.


Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.

Health & Wellness

Entrepreneurs Are Struggling With Mental Illness. Here are 5 Ways to Manage Your Mental Health As An Entrepreneur

As an entrepreneur, you are constantly under pressure to perform, meet deadlines and deliver results. And if you are not careful, it can affect your mental health.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business News

'Completely Absurd': The Average U.S. Male Can't Fit Into Universal Studio's New 'Blatantly Fatphobic' Mario Kart Ride

Mario Kart: Bowser's Challenge formally opens to the public as a part of Super Nintendo World inside of Universal Studios Hollywood on February 17.