By Linda Lacina
Don't just depend on app stores to connect with potential users. In this short video, our editorial director Ray Hennessey explains the importance of old-school marketing techniques to both get attention and to get your tool onto phones.
Entrepreneur Staff
Linda Lacina is a special projects director at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Email her at llacina@entrepreneur.com.
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